Este curso tiene como objetivo fortalecer las capacidades de gestión de pequeños y medianos empresarios, y personas interesadas en emprender. El Programa Pyme de la Pontificia Universidad Católica de Chile te invita a profundizar sobre lo que se requiere para ser un empresario exitoso y a aprender buenas prácticas en dirección de empresas que permitan crear valor al cliente, a través del marketing y herramientas comerciales. Te ayudará también a comprender las principales decisiones financieras que enfrenta la empresa, la contabilidad y su utilidad para la gestión y control del negocio; asimismo, conocerás las claves para seleccionar y dirigir personas y equipos, procurando su mayor productividad y desarrollo humano integral.

Gestión Empresarial Exitosa para Pymes

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8 hours to complete
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Skills you'll gain
- Financial Analysis
- Accounting
- Marketing
- Talent Management
- Value Propositions
- Finance
- Customer Analysis
- Strategic Marketing
- Entrepreneurship
- Business Management
- Financial Management
- Profit and Loss (P&L) Management
- Management Accounting
- Staff Management
- Persona (User Experience)
- Customer Retention
- Human Resources Management and Planning
- People Development
- Small Business Accounting
- People Management
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Assessments
4 assignments
Taught in Spanish
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There are 5 modules in this course
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