Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Sustainable Development, Law, Regulation, and Compliance, Data Security, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Business Leadership, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design
Mixed · Course · 1 - 3 Months

Skills you'll gain: Server Side, Application Deployment, Apache Tomcat, Apache, Web Design, Front-End Web Development, PHP (Scripting Language), Application Servers, User Interface and User Experience (UI/UX) Design, Full-Stack Web Development, HTML and CSS, Web Development, UI Components, Web Servers, Email Automation, Usability, Development Testing, Interactive Design, Java Platform Enterprise Edition (J2EE), Web Analytics and SEO
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases
Beginner · Professional Certificate · 3 - 6 Months

Logical Operations
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Presentation, Data Visualization Software, Data Analysis, Microsoft Office, Microsoft 365, Data Entry, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork
Intermediate · Course · 1 - 3 Months

Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns
Intermediate · Course · 1 - 4 Weeks
Knowledge Accelerators
Skills you'll gain: Power BI, Data Visualization, Dashboard, Data Presentation, Business Intelligence, Data Modeling, Data Import/Export, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Analysis Expressions (DAX), Data Storytelling, Pivot Tables And Charts, Data-Driven Decision-Making, Data Cleansing, Microsoft 365, Microsoft Teams, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Value Propositions, Market Research, Entrepreneurship, User Research, Customer Insights, New Product Development, Competitive Analysis, Data-Driven Decision-Making, Fundraising and Crowdsourcing, Presentations, Business Modeling, Innovation, Business Development, Strategic Partnership, Professional Networking
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation
Beginner · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Business Intelligence, Data Analysis, Data Presentation, Business Analytics, Microsoft Office, Microsoft 365, Data Wrangling, Data Visualization, Productivity Software
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Financial Statements, Financial Statement Analysis, Market Liquidity, Case Studies, Financial Analysis, Cash Flows, Working Capital, Balance Sheet, Data Storytelling, Benchmarking, Financial Modeling, Verbal Communication Skills, Financial Data, Income Statement, Communication, Data Analysis, Performance Analysis, Trend Analysis
Intermediate · Course · 1 - 4 Weeks