En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts
Included with 
Get in-depth knowledge of a subject
4.7
(322 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Operational Efficiency
- Process Improvement
- Business Operations
- Financial Modeling
- Financial Statements
- Financial Statement Analysis
- Case Studies
- Financial Accounting
- Process Analysis
- Marketing
- Analysis
- Performance Improvement
- Marketing Strategies
- Balance Sheet
- Business Process
- Capital Budgeting
- Business Analysis
- Operations Management
- Consumer Behaviour
- Finance
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
23 practice exercises
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
Introducción al Marketing
Course 18 hours
What you'll learn
Skills you'll gain
Marketing Strategies, Consumer Behaviour, Customer Engagement, Brand Management, Marketing, Advertising, Target Market, Online Advertising, Marketing Communications, Customer Insights, Branding, and Influencing
Introducción a la Contabilidad Financiera
Course 212 hours
What you'll learn
Skills you'll gain
Balance Sheet, Income Statement, Financial Statements, Cash Flows, Financial Statement Analysis, Accrual Accounting, Revenue Recognition, Financial Accounting, Ledgers (Accounting), Financial Analysis, Accounting, Financial Reporting, Bookkeeping, General Accounting, and Equities
Introducción a la Gestión de Operaciones
Course 312 hours
What you'll learn
Skills you'll gain
Operational Efficiency, Process Analysis, Operations Management, Quality Management, Operational Analysis, Process Improvement, Capacity Management, Business Operations, Productivity Software, Quality Control, Process Optimization, Resource Utilization, Performance Improvement, Inventory Management System, and Business Process
Introducción a las Finanzas Corporativas
Course 48 hours
What you'll learn
Skills you'll gain
Corporate Finance, Cash Flows, Return On Investment, Finance, Capital Budgeting, Financial Analysis, Loans, Decision Making, Financial Forecasting, Financial Management, Financial Modeling, and Business Mathematics
Proyecto de Fundamentos Empresariales de Wharton
Course 57 hours
What you'll learn
Skills you'll gain
Performance Review, Business Strategy, Competitive Analysis, Case Studies, Proposal Writing, Business, Business Marketing, Business Analysis, Business Strategies, Business Management, Analysis, and Business Operations
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Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.
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Financial aid available,