• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis, Machine Learning, Python Programming, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create a Business proposal with Visme for businesses

      Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentations, Presentations, Value Propositions, Content Creation, Business Strategy, Entrepreneurship

      3.6
      Rating, 3.6 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      إنشاء صفحة أعمال مجانية باستخدام Blogger

      Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Generative AI Course for Marketing, Sales, and Campaigns

      Skills you'll gain: Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Marketing Automation, Cross Selling, Marketing Strategies, Sales Prospecting, Sales, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Customer experience improvement

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pittsburgh

      idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

      Skills you'll gain: Competitive Analysis, Storytelling, Stakeholder Management, Solution Design, Project Planning, Business Planning, Innovation, Product Development, Market Analysis, Presentations, Entrepreneurship, Regulatory Affairs, User Research, Problem Solving, Health Care Procedure and Regulation, Customer Insights

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Data Preparation with Alteryx: Automating Analytics

      Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Processing, Data Visualization, Automation, Exploratory Data Analysis, Analysis

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Advanced PyTorch Techniques and Applications

      Skills you'll gain: PyTorch (Machine Learning Library), Natural Language Processing, Generative AI, Deep Learning, Graph Theory, Dimensionality Reduction, Text Mining, Unsupervised Learning, Supervised Learning, Google Cloud Platform, Machine Learning, Computer Vision, Flask (Web Framework), Application Deployment

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      EDUCBA

      Build A Data Warehouse in Azure

      Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Data Governance, Performance Tuning, Query Languages, Data Security, Scalability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Robotic Process Automation (RPA) in Accounting and Auditing

      Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Financial Auditing, Workflow Management, Artificial Intelligence, Auditing, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Systems Integration, Unstructured Data, Scalability, Data Management

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Literacy Capstone – Evaluating Research

      Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Ethical AI Use

      Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Organizational Concepts and Language

      Skills you'll gain: Business Analytics, Business Strategy, Accounting, Analytical Skills, Organizational Structure, Organizational Strategy, Business Communication, Marketing, Strategic Marketing, Innovation, Product Lifecycle Management, Financial Statements

      4.9
      Rating, 4.9 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…224225226…354

    In summary, here are 10 of our most popular marketing analytics courses

    • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
    • Create a Business proposal with Visme for businesses: Coursera Project Network
    • إنشاء صفحة أعمال مجانية باستخدام Blogger: Coursera Project Network
    • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
    • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
    • Data Preparation with Alteryx: Automating Analytics: Coursera Project Network
    • Advanced PyTorch Techniques and Applications: Packt
    • Build A Data Warehouse in Azure: EDUCBA
    • Robotic Process Automation (RPA) in Accounting and Auditing: Rutgers the State University of New Jersey
    • Data Literacy Capstone – Evaluating Research: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok