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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    A

    Alex Genadinik

    Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Excel Formulas, AI Enablement, Data Visualization, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Advertising Campaigns, Marketing Budgets, Advertising, Instagram, Target Audience, Facebook, Social Media, Paid media, Digital Advertising, Campaign Management, Social Media Marketing, Budgeting, Performance Metric, A/B Testing

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Process Improvement, Quality Improvement, Operations Management, Management Accounting, Continuous Improvement Process, Lean Six Sigma, Marketing, Business Process, Integrated Marketing Communications, Operational Analysis, Process Analysis, Variance Analysis, Product Strategy, Marketing Planning, Business Operations, Cost Accounting, Strategic Marketing, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    C

    Coursera

    Market Research: Design Impactful Surveys

    Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud DevOps Engr

    Skills you'll gain: Kubernetes, Disaster Recovery, Google Cloud Platform, Site Reliability Engineering, Jenkins, Incident Management, Google App Engine, Business Continuity, Docker (Software), Cloud Infrastructure, Containerization, CI/CD, Identity and Access Management, Network Monitoring, System Monitoring, Big Data, Capacity Planning, Safety Culture, Continuous Improvement Process, Continuous Delivery

    4.7
    Rating, 4.7 out of 5 stars
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    54K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
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    E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Share Data Through the Art of Visualization

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization, Presentations, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Analysis, Public Speaking, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
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    9.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Email Marketing, Marketing Analytics, Campaign Management, Marketing Automation, Web Analytics, Web Content, Account Management, Dashboard, Customer Data Management, Automation, Content Management, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Google Search Console: #1 SEO Tool To Track SEO: Alex Genadinik
  • ChatGPT + Excel: AI-Enhanced Data Analysis & Insight: Vanderbilt University
  • Advertising with Meta: Meta
  • Value Chain Management: University of Illinois Urbana-Champaign
  • Market Research: Design Impactful Surveys: Coursera
  • Preparing for Google Cloud Certification: Cloud DevOps Engr: Google Cloud
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • Share Data Through the Art of Visualization: Google
  • Mailchimp Basics Training for Beginners: Simplilearn
  • Compare User Behavior with Segments: Coursera

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