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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Intelligence (BI) Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Data Presentation, Infographics, Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SQL, Data Analysis, Responsible AI, Machine Learning, Presentations, Context Management, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Survey Creation, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Marketing, Research Design, Data Analysis, Research Reports, Market Analysis, Customer Analysis, Statistical Analysis, Data Collection, Decision Making, B2B Sales

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Simplilearn

    Master the Fundamentals of Branding Training

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Target Audience, Brand Awareness, Logo Design, Global Marketing, Digital Transformation, Brand Loyalty, Marketing, Marketing Design, Marketing Strategies, Marketing Effectiveness, Market Opportunities, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Warehouse Engineer

    Skills you'll gain: Apache Kafka, Database Design, Linux Commands, Data Warehousing, Bash (Scripting Language), SQL, Database Administration, Data Pipelines, IBM Cognos Analytics, Database Management, Apache Airflow, Database Architecture and Administration, Extract, Transform, Load, Data Visualization, Shell Script, IBM DB2, Data Store, Relational Databases, Dashboard, Star Schema

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Most Beginner SEO Course Ever - Great For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Blogs, Web Analytics and SEO, Content Strategy, Digital Marketing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Negotiation, Proposal Writing, Price Negotiation, Contract Negotiation, New Business Development, Consultative Selling, Selling Techniques, Inside Sales, Phone Sales, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Website Development Mastery

    Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Development, Marketing Strategies, Shipping and Receiving, Information Architecture, Customer Relationship Management (CRM) Software, Web Frameworks, Web Development Tools

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning

    Skills you'll gain: Applied Machine Learning, Classification Algorithms, Model Evaluation, Regression Analysis, AI Personalization, Machine Learning, Unsupervised Learning, Predictive Modeling, Supervised Learning, Bayesian Statistics, Logistic Regression, Statistical Modeling, Deep Learning, Feature Engineering, Data Mining, Decision Tree Learning, Data Preprocessing, Statistical Machine Learning, Text Mining, Machine Learning Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Systems Analyst

    Skills you'll gain: Data Storytelling, Process Mapping, Process Analysis, Business Analysis, Interactive Data Visualization, Business Process Improvement, Stakeholder Analysis, Process Optimization, Data Visualization, IBM Cognos Analytics, Requirements Management, Process Design, Systems Design, Systems Analysis, Communication Planning, Business Process Modeling, Information Technology, Release Management, Database Management, Agile Methodology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Blogs, Marketing Psychology, Collaborative Software, ChatGPT, Online Advertising, Graphic Design, Multimedia, Graphic and Visual Design, Web Content, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    772 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Business Intelligence (BI) Analysts: IBM
  • Market Research and Consumer Behavior: IE Business School
  • Master the Fundamentals of Branding Training: Simplilearn
  • IBM Data Warehouse Engineer: IBM
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Most Beginner SEO Course Ever - Great For Complete Beginners: Alex Genadinik
  • B2B Sales: High-Impact Questions, Active Listening: Alex Genadinik
  • Website Development Mastery: LearnKartS
  • The Importance of Listening: Northwestern University
  • Machine Learning: University of Washington

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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