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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Machine Learning, Model Deployment, Predictive Modeling, Python Programming, Personalized Service, Data Preprocessing, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Visualization, Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Web Analytics, Digital Media Strategy, Data-Driven Decision-Making, Strategic Communication, Marketing Communications, Presentations, Analytics, Campaign Management, Consumer Behaviour, Content Marketing, Online Advertising, Data Collection, Marketing, Marketing Strategies, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Performance marketing, Marketing Analytics, Generative AI, AI Enablement, Customer Analysis, Google Ads, Responsible AI, Data Presentation, Target Audience, AI Product Strategy, Customer experience strategy (CX), Keyword Research, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Email Marketing, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Customer Analysis, Marketing Budgets, Loyalty Programs, Customer Acquisition Management, Competitive Analysis, Customer Insights, Customer Relationship Management, Brand Loyalty, Marketing Channel, Digital Marketing, Social Media Campaigns, Customer experience strategy (CX), Business-To-Consumer, Data-Driven Decision-Making, Marketing Strategies, Customer Engagement, Marketing Analytics, Marketing Effectiveness, AI Enablement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistics, User Research, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Estimate and Prioritize Product Impact

    Skills you'll gain: Prioritization, Business Priorities, Forecasting, Resource Allocation, Product Strategy, Data-Driven Decision-Making, Performance Metric, Data Analysis, Analytics, Estimation, Stakeholder Engagement, Benchmarking, Customer Acquisition Management, Project Estimation, Project Planning, Spreadsheet Software, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Strategy, Sales Presentations, Sales Training, Storytelling, Sales, B2B Sales, Business Marketing, Data Visualization Software, Customer Insights, Dashboard, Persuasive Communication, Customer Analysis, Data Analysis, Trend Analysis, Stakeholder Communications

    3.3
    Rating, 3.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Modern Marketing

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

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1…91011…415

In summary, here are 10 of our most popular marketing analytics courses

  • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • L'analyse marketing: University of Virginia
  • Market Research: University of California, Davis
  • Digital Marketing: University of Illinois Urbana-Champaign
  • GenAI for Marketing and Customer Insights: Coursera
  • Advanced Digital Marketing: University of Maryland, College Park
  • Market Research Methods and Data Analysis Certificate: Coursera
  • Estimate and Prioritize Product Impact: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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