• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Psychology and Persuasion Strategies

    Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Marketing Communications, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Sociology, Strategic Communication, Learning Theory, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Learn English: Intermediate Grammar

    Skills you'll gain: Grammar, Vocabulary, English Language, Multimedia, Language Learning, Content Creation, Language Competency, Photo/Video Production and Technology, Writing, Electronic Media, Oral Comprehension, Digital Publishing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de Políticas Públicas

    Skills you'll gain: Policy Analysis, Policy Analysis, Research, and Development, Public Policies, Policy Development, Program Evaluation, Public Affairs, Economics, Policy, and Social Studies, Social Impact, Political Sciences, Social Sciences, Public Administration, Community Development, Governance, Data Collection

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    HEC Paris

    Become a changemaker, build a career with purpose and impact

    Skills you'll gain: Self-Awareness, Innovation, Personal Development, Social Impact, Sustainable Development, Empowerment, Entrepreneurship, Action Oriented, Environmental Issue, Corporate Sustainability, Goal Setting, Problem Solving, Planning, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Research Methodologies, Statistical Analysis, Data Analysis Software, Data Collection, Statistical Software, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Statistical Programming, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Climate change education

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Climate Change Programs, Water Resources, Environment, Hydrology, Climate Change Adaptation, Mitigation, Environmental Issue, Water Sustainability, Land Management, Environmental Science, Natural Resource Management, Sustainable Systems, Health Disparities, Sustainable Development, Education and Training, Environment Health And Safety, Biology, Teaching

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Exercer son esprit critique à l’ère informationnelle

    Skills you'll gain: Cognitive flexibility, Critical Thinking, Scientific Methods, Learning Strategies, Research, Psychology, digital literacy, Media and Communications, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Les alliances qui changent les territoires : partenariats entre acteurs publics, acteurs privés et structures d'intérêt général pour le bien commun

    Skills you'll gain: Community Development, Strategic Partnership, Social Impact, Community Organizing, Sustainable Development, Finance, Program Evaluation, Relationship Building, Strategic Planning, Cross-Functional Collaboration, Innovation, Economic Development, Governance, Stakeholder Analysis, Stakeholder Engagement, Coordinating, Needs Assessment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Cultures et pédagogies

    Skills you'll gain: Pedagogy, Education and Training, Formal Learning, Teaching, Environmental Issue, Cultural Responsiveness, Human Learning, Cultural Diversity, Sustainable Development, Intercultural Competence, Social Justice, Culture, Student-Centred Learning, Community Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Contratación y mercado digital. Aspectos legales y otras cuestiones de interés

    Skills you'll gain: Legal Technology, Payment Systems, Blockchain, Personally Identifiable Information, digital literacy, Law, Regulation, and Compliance, Digital Assets, E-Commerce, General Data Protection Regulation (GDPR), Information Privacy, Civil Law, Contract Review, Internet Of Things, Payment Processing, Legal Risk, Regulation and Legal Compliance, FinTech, Commercial Laws, Robotics, Litigation and Civil Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    447 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Mieux comprendre l'ESS pour mieux en parler

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Communication Strategies, Strategic Communication, Governance, Journalism, Community Development, Innovation, Economics, Policy, and Social Studies, Social Sciences, Sustainable Business, Stakeholder Engagement, Economics, Advocacy

    Beginner · Course · 1 - 4 Weeks

1…114115116…581

In summary, here are 10 of our most popular social media marketing courses

  • Consumer Psychology and Persuasion Strategies: EDUCBA
  • Learn English: Intermediate Grammar: University of California, Irvine
  • Fundamentos de Políticas Públicas: Pontificia Universidad Católica del Perú
  • Become a changemaker, build a career with purpose and impact: HEC Paris
  • Survey Data Collection and Analytics: University of Michigan
  • Climate change education: Banco Interamericano de Desarrollo
  • Exercer son esprit critique à l’ère informationnelle: University of Geneva
  • Les alliances qui changent les territoires : partenariats entre acteurs publics, acteurs privés et structures d'intérêt général pour le bien commun: ESSEC Business School
  • Cultures et pédagogies: University of Geneva
  • Contratación y mercado digital. Aspectos legales y otras cuestiones de interés: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok