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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Digital Marketing, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    310 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Data Ethics, Generative AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Mental Health Essentials: Mood, Eating, Sleep, and Stress

    Skills you'll gain: Stress Management, Mental Health Diseases and Disorders, Mental Health, Mental Health Therapies, Psychological Evaluations, Behavioral Health, Clinical Psychology, Nutrition and Diet, Patient Evaluation, Culture, Cultural Sensitivity, Psychosocial Assessments, Social Determinants Of Health, Health Promotion, Immunology, Crisis Intervention, Health Education, Science and Research, Patient Treatment, Clinical Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Evaluating Large-Scale Health Programs

    Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Institutional Review Board (IRB), Nutritional Assessment, Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    141 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Materials Science for Advanced Technological Applications

    Skills you'll gain: Semiconductors, Electronic Components, Materials science, Electrical Engineering, Electronics Engineering, Mechanical Engineering, Manufacturing Processes, Electronics, Thermal Management, Chemical Engineering, Structural Analysis, Chemistry, Failure Analysis, Physical Science, Engineering Calculations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    213 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence

    4
    Rating, 4 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Local Economic Development

    Skills you'll gain: Economic Development, Community Development, Entrepreneurship, Economics, Project Design, Sustainable Development, Socioeconomics, International Relations, Competitive Analysis, New Business Development, Case Studies, Social Studies, Innovation, Policy Development, Governance, Natural Resource Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    407 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    306 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Policy, Financial Systems, Financial Market, International Finance, Business Economics, Tax, Economic Development, Fiscal Management, Investments, Policy Analysis, Market Dynamics, Analysis, Supply And Demand, Consumer Behaviour, Expectation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    345 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics for Decision Making

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain Planning, Supply Chain, Probability, Predictive Modeling, Statistical Methods, Data Preprocessing, Transportation, Supply Chain, and Logistics, Business Modeling, Simulation and Simulation Software, Model Training, Business Analytics, Workforce Management, Analytics, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    308 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Participatory Approaches in Public Health

    Skills you'll gain: Public Health, Health Equity, Community Health, Diversity Awareness, Health Promotion, Social Determinants Of Health, Community Development, Health Disparities, Diversity Equity and Inclusion Initiatives, Research, Community Organizing, Research Methodologies, Program Evaluation, Cultural Diversity, Social Sciences, Community Outreach, Case Studies, Qualitative Research, Research Design, Culture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Mental Health Essentials: Mood, Eating, Sleep, and Stress: American Psychological Association
  • Evaluating Large-Scale Health Programs: Johns Hopkins University
  • Product Strategy in the age of GenAI: Coursera
  • Materials Science for Advanced Technological Applications: Arizona State University
  • Generative AI for Sales: Coursera
  • Local Economic Development: Erasmus University Rotterdam
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Introdução à Análise Macroeconômica: Universidade de São Paulo

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