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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    658 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    469 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Healthcare Management and Finance

    Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Finding Hidden Messages in DNA (Bioinformatics I)

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Analysis, Biochemistry, Biology, Algorithms, Microbiology, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Inferential Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, R (Software), Statistical Methods, Statistics, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Sampling (Statistics), Probability Distribution, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión de organizaciones efectivas

    Skills you'll gain: Organizational Change, Organizational Structure, Change Management, Organizational Effectiveness, Organizational Leadership, Strategic Decision-Making, Business Strategy, Innovation, Technology Strategies, Political Sciences, Knowledge Transfer, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    760 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Neural Networks and PyTorch

    Skills you'll gain: PyTorch (Machine Learning Library), Logistic Regression, Tensorflow, Artificial Neural Networks, Classification Algorithms, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning Methods, Model Evaluation, Data Preprocessing, Regression Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Corporate Sustainability, Brand Management, Storytelling, Social Media, Branding, Business Ethics, Communication Strategies, Persuasive Communication, Professional Networking, Research, Writing, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    770 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    572 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Market Data, Market Dynamics, Portfolio Risk, Market Trend, Market Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    237 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
  • Channel Management and Retailing : IE Business School
  • Qualitative Research: University of California, Davis
  • Healthcare Management and Finance: University of Michigan
  • Finding Hidden Messages in DNA (Bioinformatics I): University of California San Diego
  • Inferential Statistics: Duke University
  • Gestión de organizaciones efectivas: Pontificia Universidad Católica de Chile
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Introduction to Neural Networks and PyTorch: IBM
  • Introduction to Public Relations and the Media: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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