Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Regression Analysis, Feature Engineering, Statistical Hypothesis Testing, Sampling (Statistics), Data Ethics, Logistic Regression, Model Evaluation, Data Visualization Software, Descriptive Statistics, Data Analysis, Statistical Analysis, Tableau Software, Object Oriented Programming (OOP), Data Science, Machine Learning, Interviewing Skills, Python Programming
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Time Series Analysis and Forecasting, Portfolio Management, Financial Forecasting, Trend Analysis, Financial Analysis, Analytics, Forecasting, Financial Market, Performance Analysis, Statistical Analysis, Investment Management, Risk Analysis, Regression Analysis, Algorithms, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Big Data, Apache Spark, Apache Hadoop, PySpark, Apache Hive, Databases, Analytics, Data Storage Technologies, Data Mining, NoSQL, Applied Machine Learning, Real Time Data, Distributed Computing, Data Processing, Query Languages, Scripting Languages
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Governance, Data Management, Business Analytics, Analytics, Data Quality, Data Ethics, Data Analysis, Business Intelligence, Big Data, Organizational Structure, Data-Driven Decision-Making, Data Access, Relational Databases, SQL, Data Storage, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Digital Marketing, Digital Media Strategy, Content Development and Management, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Strategic Sourcing, Competitive Intelligence, Competitive Analysis, Procurement, Inventory Control, Supplier Management, Supply Chain, Data Storytelling, Supplier Performance Management, Data Presentation, Data Visualization, Data Collection, Supply Chain Management, Supply Management, Market Analysis, Forecasting, Business Intelligence, Materials Management, Data Analysis
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Wrangling, Big Data, Data Analysis, Statistical Analysis, Data Cleansing, Apache Hadoop, Apache Hive, Data Processing, Data Mart, Data Science, Data Warehousing, Apache Spark, Data Visualization, Data Lakes, Data Collection, Data Visualization Software, Microsoft Excel
Beginner · Course · 1 - 3 Months