Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. This specialization is ideal for marketing professionals who want to learn the basic Generative AI principles and use Generative AI to increase productivity for marketing services within their organization.
Generative AI in Marketing Specialization
Generative AI in Marketing Specialization
Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.
Instructor: Rajkumar Venkatesan
Included with 
Get in-depth knowledge of a subject
(89 reviews)
Beginner level
Recommended experience
1 month at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(89 reviews)
Beginner level
Recommended experience
1 month at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
You will use the fundamentals of Generative AI to practice creating logos marketing content and services.
You will learn how to review and deploy a chatbot for marketing and customer service.
You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.
Overview
Skills you'll gain
- Design Thinking
- Customer Insights
- Marketing Strategy and Techniques
- Marketing Design
- Business Marketing
- AI Personalization
- Brand Awareness
- Machine Learning
- Digital Advertising
- Search Engine Marketing
- Large Language Modeling
- Digital Marketing
- Branding
- Customer Communications Management
- Customer experience strategy (CX)
- Brand Strategy
- Persona Development
- Keyword Research
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
8 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Virginia Darden School Foundation
Specialization - 4 course series
What you'll learn
You will learn the basic principles and frameworks of Generative AI in marketing.
You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.
Skills you'll gain
Customer Insights, AI Personalization, Generative AI, Large Language Modeling, Digital Marketing, Digital Advertising, Marketing Strategies, Marketing Analytics, Google Ads, Content Marketing, Keyword Research, Customer experience strategy (CX), Search Engine Marketing, Promotional Strategies, and Consumer Behaviour
What you'll learn
You will learn how to create a brand essence statement for brand awareness.
You will learn how to create a logo for a brand using Generative AI.
Skills you'll gain
Brand Strategy, Generative AI Agents, Branding, Brand Awareness, Marketing Design, Brand Loyalty, Brand Management, Advertising, and Digital Advertising
What you'll learn
You will learn how to evaluate and enhance a chatbot’s performance for marketing and customer service.
You will learn how to customize Generative AI for customer support and customer engagement.
Skills you'll gain
AI Personalization, Customer Service, ChatGPT, Performance Analysis, Persona Development, Target Audience, Customer Communications Management, Performance Improvement, Customer Support, Customer experience improvement, Generative AI, and Customer Engagement
What you'll learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you'll gain
Change Management, Digital Transformation, Information Privacy, Marketing Strategy and Techniques, Artificial Intelligence, Responsible AI, Customer Relationship Management, Customer experience strategy (CX), Business Ethics, Design Thinking, Marketing Analytics, Business Marketing, Business Strategy, and Competitive Intelligence
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
15 Courses499,315 learners
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Frequently asked questions
No prior experience is required, however some familiarity with basic marketing and AI is helpful.
This entire specialization can be completed in 12 weeks as there are 3 courses in which you can allocate 4 weeks per course.
It is recommended to take the courses in order. Each course builds from the previous course.
More questions
Financial aid available,