Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding
Mixed · Course · 1 - 4 Weeks
University of California, Irvine
Skills you'll gain: Grammar, Vocabulary, English Language, Multimedia, Content Creation, Photo/Video Production and Technology, Language Learning, Writing, Electronic Media, Oral Comprehension
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Contract Negotiation, Media and Communications, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Adobe Firefly, Generative AI, Photo Editing, Multimedia, Prompt Engineering, Content Creation, ChatGPT, Marketing Materials, Digital Media Strategy, Video Editing, Logo Design, Automation, E-Commerce
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Contract Negotiation, Negotiation, Mediation, Arbitration, Communication, Business Communication, Conflict Management, Cultural Sensitivity, Business Ethics, Decision Making, Planning
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Logo Design, Packaging and Labeling, Adobe Illustrator, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Color Theory, Product Design, Typography, Design Strategies, Social Media, Graphic Design, Layout Design, Animations, Design Software, Graphic and Visual Design Software
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies
Beginner · Course · 1 - 4 Weeks