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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Database Design and Operational Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Decision Support Systems, Data Warehousing, Data Mining, Database Design, Business Intelligence, Dashboard, Star Schema, Relational Databases, Database Management, Data Visualization Software, Snowflake Schema, Data Visualization, Business Reporting, Database Management Systems, SAS (Software), Data Modeling, Interactive Data Visualization, SQL, Descriptive Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    238 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    DevOps, DataOps, MLOps

    Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Containerization, Tensorflow, Rust (Programming Language), Microsoft Copilot, DevOps, Hugging Face, Applied Machine Learning, Cloud Solutions, CI/CD, Machine Learning, Serverless Computing, Docker (Software), GitHub, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    213 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Data Modeling, Transformation, and Serving

    Skills you'll gain: Data Modeling, Data Transformation, Data Warehousing, Data Preprocessing, Apache Hadoop, Data Pipelines, Apache Spark, Feature Engineering, Star Schema, Real Time Data, Data Access, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Working with BigQuery

    Skills you'll gain: Statistical Reporting, Data Visualization, Big Data, SQL, Query Languages, Data Import/Export, Data Presentation, Google Cloud Platform, Data Warehousing, Data Sharing, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Psychology, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, Human Development, Market Research, Leadership, Relationship Building, Decision Making, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Cloudera

    Analyzing Big Data with SQL

    Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Databases, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    531 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Analytical Skills, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Neurology, Statistical Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

    3.7
    Rating, 3.7 out of 5 stars
    ·
    32 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business English: Capstone Project: University of Washington
  • Database Design and Operational Business Intelligence: University of California, Irvine
  • DevOps, DataOps, MLOps: Duke University
  • تحليلات التسويق: University of Virginia
  • Data Modeling, Transformation, and Serving: DeepLearning.AI
  • Mercadeo analítico: University of Virginia
  • BigQuery for Data Analysts: Google Cloud
  • Working with BigQuery: Coursera
  • 当代应用心理学: Shanghai Jiao Tong University
  • Analyzing Big Data with SQL: Cloudera

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