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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Pontificia Universidad Católica de Chile

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    510 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Data Visualization Fundamentals

    Skills you'll gain: Data Storytelling, Data Presentation, Power BI, Data Visualization Software, Data Visualization, Interactive Data Visualization, Statistical Visualization, Dashboard, Data-Driven Decision-Making, Business Intelligence, Pivot Tables And Charts, Data Analysis, Scatter Plots, Histogram

    4.7
    Rating, 4.7 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Mathematics, Business Metrics, Predictive Modeling, Data Presentation, Statistical Visualization, Graphing, Business Economics, Statistical Modeling, Business Analytics, Decision Making, Process Optimization, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    323 reviews

    Intermediate · Specialization · 3 - 6 Months

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Statistics for Genomic Data Science

    Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistics, R Programming, Probability & Statistics, Data Preprocessing, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Data Transformation, Logistic Regression

    4.2
    Rating, 4.2 out of 5 stars
    ·
    378 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    A prática da gestão de clubes e federações esportivas

    Skills you'll gain: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    BI Essentials for Finance Analysts (Tableau Edition)

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Data Modeling, Data Visualization, SQL, Data Presentation, E-Commerce, Databases, Data Manipulation, Data Storytelling, Data Analysis, Performance Analysis, Data Cleansing, Relational Databases, Business Intelligence, Data Transformation, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    99 reviews

    Beginner · Specialization · 3 - 6 Months

  • W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Statistical Methods, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California San Diego

    Basic Data Processing and Visualization

    Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Analysis, Data Preprocessing, Data Cleansing, Matplotlib, Data Import/Export, NumPy, Jupyter, JSON, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, AI Enablement, Data Cleansing, OpenAI, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, Exploratory Data Analysis, Interactive Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado System

    Relational Database Support for Data Warehouses

    Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Big Data, Relational Databases, Database Management Systems, Data Architecture

    4.6
    Rating, 4.6 out of 5 stars
    ·
    592 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Hacer negocios en América Latina: Pontificia Universidad Católica de Chile
  • Data Visualization Fundamentals: Microsoft
  • Excel Skills for Business Forecasting: Macquarie University
  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Statistics for Genomic Data Science: Johns Hopkins University
  • Getting Your Film off the Ground : Michigan State University
  • A prática da gestão de clubes e federações esportivas : Fundação Instituto de Administração
  • BI Essentials for Finance Analysts (Tableau Edition): Corporate Finance Institute
  • Data Analysis and Interpretation: Wesleyan University
  • Basic Data Processing and Visualization: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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