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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
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    44 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    University of California, Davis

    Healthcare Data Quality and Governance

    Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Literacy, Medical Records, Metadata Management, Technical Communication, Change Control

    4.7
    Rating, 4.7 out of 5 stars
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    152 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Advanced Data Analysis with Generative AI

    Skills you'll gain: Generative AI, Anomaly Detection, Predictive Modeling, Text Mining, Predictive Analytics, Advanced Analytics, Data Cleansing, Prompt Engineering, Natural Language Processing, Unstructured Data, Data Analysis, Data Preprocessing, Statistical Analysis, Time Series Analysis and Forecasting, Model Evaluation, Exploratory Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    22 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    GenAI for Everyone

    Skills you'll gain: Generative AI, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Creative Problem-Solving, HR Tech, Marketing, Information Privacy, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
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    134 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Rice University

    Data Analysis for Managerial Decision-Making

    Skills you'll gain: Probability & Statistics, Microsoft Excel, Descriptive Statistics, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Business Mathematics, Spreadsheet Software, Data-Driven Decision-Making, Algebra, Bayesian Statistics, Arithmetic, Case Studies, Statistical Analysis, Quantitative Research, Data Analysis, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Icahn School of Medicine at Mount Sinai

    Network Analysis in Systems Biology

    Skills you'll gain: Bioinformatics, Unsupervised Learning, Network Analysis, Data Analysis, Biostatistics, Biology, Machine Learning Algorithms, Data Processing, Statistical Methods, R Programming, Dimensionality Reduction, Systems Engineering, Unix Commands, Linux Commands

    4.5
    Rating, 4.5 out of 5 stars
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    204 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Business Ethics, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management, Environment and Resource Management

    4.9
    Rating, 4.9 out of 5 stars
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    251 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

    4.3
    Rating, 4.3 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
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    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Cómo hacer publicidad en instagram: Coursera
  • Healthcare Data Quality and Governance: University of California, Davis
  • Advanced Data Analysis with Generative AI: Microsoft
  • GenAI for Everyone: Coursera
  • Data Analysis for Managerial Decision-Making: Rice University
  • Network Analysis in Systems Biology: Icahn School of Medicine at Mount Sinai
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • YouTube Optimization: Grow Your Presence: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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