The specialization examines how AI is reshaping the sports industry, with Real Madrid C.F. experts sharing their direct application of technology in areas like athlete performance, injury prevention, and fan engagement. Participants will develop hands-on expertise in AI tools employed by top sports organizations to improve decision-making, create personalized training plans, optimize game strategies, and design immersive fan experiences.

Over the course of four modules, the program covers technologies such as wearable devices, data analytics, IoT, and automation. It also addresses the ethical, legal, and governance challenges involved in using AI in sports, offering a forward-looking perspective that includes robotics, cognitive tools, and innovation hubs.

This training is aimed at professionals in sports, marketing, and technology who want to bring AI and the latest innovations into their strategic planning. Through exclusive content from the Real Madrid Next ecosystem, participants will gain privileged insight into how to lead the technological transformation of the sports industry from within.

Applied Learning Project

Throughout this specialization, students will have the opportunity to reinforce their learning through engaging projects and tasks at the end of each module. These assignments will encourage students to reflect on key concepts, apply what they’ve learned to real-world scenarios, and participate in interactive discussions with their peers. By completing these practical exercises, students will deepen their understanding of AI and technology in sports while developing critical thinking and communication skills.