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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Placeholder
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Social Media, Peer Review, Key Performance Indicators (KPIs), Real Time Data, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Social Media Strategy, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Effectiveness, Marketing Planning, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Content Marketing, Instagram, Content Management, Brand Strategy, Brand Management, Facebook, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Copywriting, Journalism, Customer Engagement, Presentations

      4.4
      Rating, 4.4 out of 5 stars
      ·
      318 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Customer Insights, Search Engine Marketing, Content Marketing, Marketing Strategies, Digital Marketing, Generative AI, Search Engine Optimization, Personalized Service, Marketing Analytics, Consumer Behaviour, Content Creation, Customer Engagement, Advertising, Artificial Intelligence

      4
      Rating, 4 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      Skills you'll gain: Digital Transformation, Strategic Thinking, Marketing Channel, E-Commerce, Web Analytics and SEO, Content Marketing, Campaign Management, Digital Marketing, Search Engine Marketing, Marketing Strategies, Integrated Marketing Communications, Leadership, Social Media Marketing, Digital Content, Leadership and Management, Leadership Development, Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Business Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      491 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Multichannel Content Marketing

      Skills you'll gain: Marketing Channel, Content Marketing, Marketing Strategies, Marketing Effectiveness, Digital Marketing, Campaign Management, Marketing Automation, Diversity Marketing, Marketing Analytics, Market Research, Presentations, Advertising Campaigns, Integrated Marketing Communications, Competitive Analysis, Personalized Service, Emerging Technologies, Data-Driven Decision-Making, Business Ethics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Content, Business Marketing, Digital Marketing, Marketing Channel, Social Media Management, Customer Engagement, Marketing Strategy and Techniques, Target Audience, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Target Audience, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Web Analytics, Marketing, Digital Marketing, Return On Investment, Performance Reporting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.6K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Web Analytics, Brand Awareness, B2B Sales, Professional Networking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      511 reviews

      Beginner · Specialization · 3 - 6 Months

    • Placeholder
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Customer Insights, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Search Engine Marketing, Brand Awareness, Content Marketing, Brand Strategy, Digital Marketing, Search Engine Optimization, Advertising, Marketing Strategy and Techniques, Business Marketing, Brand Management, Personalized Service, Customer Communications Management, Customer Engagement, Generative AI

      4.3
      Rating, 4.3 out of 5 stars
      ·
      94 reviews

      Beginner · Specialization · 1 - 3 Months

    • Placeholder
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Target Audience, Influencing, Lead Generation, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of California, Davis

      Market Research

      Skills you'll gain: Statistical Hypothesis Testing, Survey Creation, Quantitative Research, Market Research, Proposal Writing, Data Storytelling, Business Research, Statistical Analysis, Presentations, Marketing Analytics, Storytelling, Marketing, Research Methodologies, Marketing Strategies, Data Analysis, Data Visualization Software, Market Analysis, Marketing Effectiveness, Data Collection, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    Content Marketing learners also search

    Marketing
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    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1234…244

    In summary, here are 10 of our most popular content marketing courses

    • Social Media Marketing: Northwestern University
    • Social Media Management : Meta
    • Storytelling in Branding and Content Marketing : IE Business School
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Multichannel Content Marketing: Adobe
    • Small Business Marketing Using YouTube: Coursera Project Network
    • Google Ads for Beginners: Coursera Project Network
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Generative AI in Marketing: University of Virginia Darden School Foundation

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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