Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI.
Using AI & ChatGPT for Content: Research & Planning
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Using AI & ChatGPT for Content: Research & Planning
This course is part of ChatGPT for Content Creation and Planning Specialization
Instructor: Skillshare
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
3 assignments
Taught in English
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This course is part of the ChatGPT for Content Creation and Planning Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Start your journey into AI-assisted content creation by exploring the course goals and ChatGPT's foundational role. You'll begin using AI to uncover content topics that resonate with your audience.
What's included
3 videos1 reading1 assignment1 discussion prompt
This module guides you through audience research using AI. You’ll craft detailed personas and identify key challenges, laying the foundation for focused and effective content.
What's included
3 videos1 assignment1 discussion prompt
With your research complete, you'll learn how to apply storytelling techniques and use AI to develop content ideas that solve real problems for your audience.
What's included
2 videos1 assignment1 peer review1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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