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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      PMI-PMPĀ® Certification Training Course

      Skills you'll gain: Cost Management, Scope Management, Agile Project Management, Agile Methodology, Stakeholder Engagement, Project Management, Project Schedules, Agile Software Development, Cost Estimation, Kanban Principles, Project Scoping, Project Risk Management, Lean Methodologies, Conflict Management, Project Management Institute (PMI) Methodology, Project Management Office (PMO), Stakeholder Management, Project Planning, Project Management Life Cycle, Performance Analysis

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      270 reviews

      Intermediate Ā· Specialization Ā· 1 - 3 Months

    • U

      UniversitĆ  Bocconi

      International Leadership and Organizational Behavior

      Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cross-Functional Team Leadership, Communication, Leadership, Relationship Building, Ethical Standards And Conduct, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      3.5K reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HRCI

      Talent Acquisition

      Skills you'll gain: Talent Acquisition, Recruitment, Full Cycle Recruitment, Job Analysis, Recruitment Strategies, Employee Onboarding, Negotiation, Employee Retention, Talent Sourcing, Talent Management, Human Resources, Interviewing Skills, Forecasting, Labor Law

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      1.5K reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • E

      Emory University

      Conflict Transformation

      Skills you'll gain: Conflict Management, Mediation, Empathy, Emotional Intelligence, Collaboration, Self-Awareness, Active Listening, Adaptability, Communication

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      441 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Inventory Management

      Skills you'll gain: Inventory Management System, Inventory Control, Customer Demand Planning, Supply Chain Management, Demand Planning, Service Level, Forecasting, Cost Management, Operations Research, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      193 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Applied DevOps Engineering

      Skills you'll gain: CI/CD, Istio, Open Web Application Security Project (OWASP), Continuous Integration, Agile Software Development, Application Deployment, Test Driven Development (TDD), Gherkin (Scripting Language), Jenkins, Kubernetes, DevOps, Code Coverage, OpenShift, Cloud Applications, Containerization, Agile Methodology, Behavior-Driven Development, Secure Coding, Grafana, System Monitoring

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      7.2K reviews

      Intermediate Ā· Professional Certificate Ā· 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Brand New Brand

      Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Adobe InDesign, Creativity, Storytelling, Adobe Photoshop, Color Theory, Design Elements And Principles

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      1.3K reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Agile Development and Scrum

      Skills you'll gain: Agile Software Development, Agile Methodology, Kanban Principles, Agile Project Management, User Story, Sprint Retrospectives, Sprint Planning, Workflow Management, Performance Metric, Team Oriented, Backlogs, Performance Measurement, Lean Methodologies, Continuous Improvement Process, Prioritization, Estimation

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      2.4K reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering for ChatGPT

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Generative AI, Artificial Intelligence, Large Language Modeling, Creative Thinking, Ingenuity, Brainstorming, Problem Solving, Application Development, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      5.9K reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Entrepreneurship: Growing Your Business

      Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Annual Reports, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Entrepreneurship, Philanthropy, Courage, Leadership Development, Strategic Leadership, Corporate Sustainability, Stakeholder Engagement, Professional Development, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      7.6K reviews

      Beginner Ā· Specialization Ā· 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Excellence

      Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Supply Chain, Manufacturing Operations, Strategic Sourcing, Operations Management, Financial Statement Analysis, Warehouse Management, Forecasting, Supply Chain Planning, Business Operations, Materials Management, Inventory Management System, Transportation Management, Procurement, Supply Chain Systems, Financial Analysis, Cash Flows, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      523 reviews

      Advanced Ā· Specialization Ā· 3 - 6 Months

    • C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Arbitration, Contract Negotiation, Client Services, Recruitment, Legal Strategy, Financial Management, Relationship Management, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      149 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    Brand Management learners also search

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    Market Research
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    1…222324…693

    In summary, here are 10 of our most popular brand management courses

    • PMI-PMPĀ® Certification Training Course:Ā LearnKartS
    • International Leadership and Organizational Behavior:Ā UniversitĆ  Bocconi
    • Talent Acquisition:Ā HRCI
    • Conflict Transformation:Ā Emory University
    • Inventory Management:Ā University of California, Irvine
    • IBM Applied DevOps Engineering:Ā IBM
    • Brand New Brand:Ā California Institute of the Arts
    • Introduction to Agile Development and Scrum:Ā IBM
    • Prompt Engineering for ChatGPT:Ā Vanderbilt University
    • Entrepreneurship: Growing Your Business:Ā University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectationsā€Ž

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.ā€Ž

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employersā€Ž

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ā€Ž

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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