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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics for Innovation

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Social Justice, Workplace inclusivity, Case Studies, Human Centered Design, Leadership Development, Product Development, Risk Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    326 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Adobe Express, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    647 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Text Mining, Data Visualization Software, Correlation Analysis, Statistical Analysis, Data Analysis, Analytics, Data Collection, Social Network Analysis, Unstructured Data, R Programming, Regression Analysis, Application Programming Interface (API), Trend Analysis, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    298 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Data Analytics

    Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Data Integration, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Data Analysis, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing Strategies, Marketing, Digital Media Strategy, Marketing Effectiveness, Digital Transformation, Digital Advertising, Digital Marketing, Marketing Channel, Consumer Behaviour, Brand Strategy, Innovation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Business Intelligence & Analytics

    Skills you'll gain: Business Intelligence, Data Governance, Data Storytelling, Business Analytics, Looker (Software), Performance Measurement, Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Modeling, Data Warehousing, General Data Protection Regulation (GDPR), Digital Transformation, Emerging Technologies, Star Schema, Data Mart, Data Quality, Talent Management, Team Building, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Implementing Supply Chain Analytics

    Skills you'll gain: Descriptive Analytics, Supply Chain Management, Supply Chain Systems, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Predictive Analytics, Forecasting, Inventory Management System, Data-Driven Decision-Making, Business Analytics, Advanced Analytics, Analytics, Agile Methodology, SQL, Data Presentation, Data Analysis, Technical Communication, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Merchandising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    M

    Maven Analytics

    ChatGPT & Generative AI for Data Analytics

    Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, AI Enablement, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Data Literacy, Query Languages, Business Intelligence, Data Science, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Gender Analytics for Innovation: University of Toronto
  • Adobe Digital Marketing Strategy: Adobe
  • Social Media Data Analytics: University of Washington
  • Introdução ao Marketing Analítico: Insper
  • GenAI in Data Analytics: Meta
  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Business Intelligence & Analytics: Universidad de Palermo
  • Implementing Supply Chain Analytics: Unilever
  • Search Engine Marketing: Simplilearn
  • Implementación del Marketing Mix: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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