Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera PlusLearn more

Ask Coursera

Get in-depth knowledge of a subject
Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Marketing Strategy and Techniques
Category: Business Marketing
Category: Strategic Marketing
Category: Marketing Strategies
Category: Advertising
Category: Digital Marketing
Category: Online Advertising
Category: Lead Generation
Category: Digital Advertising
Category: Customer Acquisition Management
Category: Marketing
Category: Business Planning
Category: Marketing Planning
Category: Target Market
Category: Growth Strategies
Category: Customer Retention
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Target Market
Category: Marketing Strategy and Techniques
Category: Estimation
Category: Marketing
Category: Target Audience
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Digital Advertising
Category: Social Media Content
Category: Promotional Strategies
Category: Blogs
Category: Online Advertising
Category: Social Media
Category: Community Development
Category: Community Outreach
Category: Advertising
Category: Product Promotion
Category: Target Audience
Category: Social Media Marketing
Category: Content Marketing
Category: Drive Engagement
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Content Creation
Category: Content Strategy
Category: Customer Engagement
Category: Social Media Strategy
Category: Target Audience
Category: Instagram
Category: Social Media Content
Category: Advertising
Category: Social Media Marketing
Category: Social Media Management
Category: Digital Advertising
Category: Subcontracting
Category: Marketing Automation
Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Facebook
Category: Paid media

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Paid media
Category: Growth Strategies
Category: Case Studies
Category: Promotional Strategies
Category: Social Media
Category: Online Advertising
Category: Advertising Campaigns
Category: Driving engagement
Category: Social Media Marketing
Category: Social Media Content
Category: Target Audience
Category: Social Media Strategy
Category: TikTok
Category: Product Promotion
Category: Content Creation
Category: Social Media Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Copywriting
Category: Social Media Campaigns
Category: Digital Advertising
Category: Driving engagement
Category: Advertising
Category: Advertising Campaigns
Category: Branding
Category: Social Media Content
Category: Online Advertising
Category: Content Creation
Category: Marketing
Category: Social Media
Category: Social Media Management
Category: Digital Marketing Tools
Category: Professional Networking
Category: Social Media Strategy
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Product Marketing
Category: Web Presence
Category: Drive Engagement
Category: User Feedback
Category: Content Creation
Category: Driving engagement
Category: Marketing
Category: Promotions and Campaigns
Category: Product Promotion
Category: Social Media
Category: Brand Marketing
Category: Brand Awareness
Category: Branding
Category: Social Media Strategy
Category: Promotional Strategies
Category: Social Media Content

What you'll learn

Skills you'll gain

Category: Facebook
Category: Drive Engagement
Category: Social Media Marketing
Category: Meta Ads Manager
Category: Social Media Campaigns
Category: Customer Engagement
Category: Event Marketing
Category: Advertising
Category: Copywriting
Category: Instagram
Category: Promotional Strategies
Category: Social Media
Category: Social Media Management
Category: Content Creation
Category: Advertising Campaigns
Category: Marketing
Category: Social Media Content
Category: Driving engagement
Category: Digital Advertising
Category: Social Media Strategy
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Qualitative Research
Category: Data-Driven Marketing
Category: Market Analysis
Category: Customer Analysis
Category: Survey Creation
Category: Performance Measurement
Category: User Feedback
Category: Marketing Strategies
Category: Business Research
Category: Consumer Behaviour
Category: Key Performance Indicators (KPIs)
Category: Target Audience
Category: Surveys
Category: Google Analytics
Category: Market Research
Category: Target Market
Category: Marketing Analytics
Category: Marketing Psychology
Category: Data-Driven Decision-Making
Category: User Research
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Paid media
Category: Promotional Strategies
Category: Content Creation
Category: Web Analytics and SEO
Category: Online Advertising
Category: Content Optimization
Category: Strategic Partnership
Category: Social Media Marketing
Category: Keyword Research
Category: Social Media Content
Category: Driving engagement
Category: Live Streaming
Category: Product Promotion
Category: Digital Advertising
Category: Video Production
Category: Social Media Strategy
Category: Marketing Strategies
Category: Performance marketing
Category: Content Strategy
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Performance marketing
Category: Target Audience
Category: Growth Strategies
Category: Online Advertising
Category: Campaign Management
Category: Advertising Campaigns
Category: Copywriting
Category: Google Ads
Category: Digital Advertising
Category: Advertising
Category: Video Production

What you'll learn

Skills you'll gain

Category: Podcasting
Category: Earned Media
Category: Web Presence
Category: Search Engine Optimization
Category: Media Relations
Category: Promotional Strategies
Category: Product Promotion
Category: Lead Generation
Category: Brand Awareness
Category: Public Relations
Category: Blogs
Category: Brand Management

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Copywriting
Category: Driving engagement
Category: Shared Media
Category: Social Media Content
Category: Drive Engagement
Category: Promotional Strategies
Category: Content Strategy
Category: Social Media Campaigns
Category: Content Creation
Category: Social Media Marketing
Category: Social Media
Category: Content Performance Analysis
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Blogs
Category: Web Presence
Category: Web Analytics and SEO
Category: Content Optimization
Category: Keyword Research
Category: Search Engine Optimization
Category: Digital Marketing
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Competitive Analysis
Category: Keyword Research
Category: Content Optimization
Category: Marketing Strategies
Category: Search Engine Optimization
Category: Web Analytics
Category: Search Engine Marketing
Category: Google Analytics
Category: Digital Marketing Tools
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Content Creation
Category: Content Optimization
Category: Generative AI
Category: Web Content
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Blogs
Category: Digital Marketing Tools
Category: Copywriting
Category: Driving engagement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses36,092 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions