Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Loyalty Programs, Advertising, Creative Design, Brand Loyalty, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Sampling (Statistics), Sample Size Determination, Survey Creation, Surveys, Data Collection, Statistical Analysis, Data Analysis Software, Research Design, STATA (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Interviewing Skills, Data Cleansing, R Programming
Beginner · Specialization · 3 - 6 Months
LearnQuest
Skills you'll gain: Data Warehousing, Descriptive Analytics, Cloud Deployment, Data Analysis, Cloud Computing, Predictive Analytics, Data Architecture, Big Data, Cloud Services, Advanced Analytics, Analytics, Data Storage, Analysis, Data Mining, Cloud Infrastructure, Scalability, Data Processing, Exploratory Data Analysis, Extract, Transform, Load, Public Cloud
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Graph Theory, Network Model, Database Design, Big Data, Social Network Analysis, Network Analysis, Analytics, Data Management, Query Languages, Computing Platforms, Scalability, Unsupervised Learning, Distributed Computing, Algorithms
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Generative AI Agents, Blogs, Search Engine Optimization, Email Automation, Sales Strategy, Advertising, Marketing Channel, Inside Sales, AI Orchestration, Online Advertising, Marketing, Performance marketing, Product Promotion, Content Marketing, Marketing Strategies, AI Workflows, Entrepreneurship, Web Analytics, New Business Development, Agentic systems
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

O.P. Jindal Global University
Skills you'll gain: Predictive Analytics, Advanced Analytics, Business Analytics, Data Mining, Forecasting, Data-Driven Decision-Making, Customer Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Data Cleansing, Statistical Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Decision Tree Learning, Logistic Regression, Classification Algorithms, Artificial Neural Networks
Build toward a degree
Mixed · Course · 3 - 6 Months