Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.
Marketing con Redes Sociales Specialization
Marketing con Redes Sociales Specialization
Conviértete en un Experto en Medios Sociales. Desarrolla una aproximación holística al marketing en medios sociales
Instructors: María de los Angeles Ramos Solano
Included with 
Get in-depth knowledge of a subject
(2,522 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(2,522 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Social Media Management
- Social Media Marketing
- Digital Media Strategy
- Drive Engagement
- Key Performance Indicators (KPIs)
- Content Marketing
- Target Audience
- Smart Goals
- Marketing
- Social Media Strategy
- Social Media
- Social Media Campaigns
- Marketing Strategies
- Active Listening
- Social Network Analysis
- Marketing Analytics
- Persona Development
- Media Strategy
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
50 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnológico de Monterrey
Specialization - 5 course series
What you'll learn
Skills you'll gain
Customer Engagement, Social Media Marketing, Marketing, Digital Media Strategy, Global Marketing, Content Performance Analysis, Market Opportunities, Consumer Behaviour, Social Media Management, Social Media Strategy, and Social Media
What you'll learn
Skills you'll gain
Social Media, Social Media Strategy, Digital Communications, Digital Media Strategy, Facebook, LinkedIn, Social Network Analysis, Professional Networking, Business Strategies, Cross-Channel Marketing, and Customer Engagement
What you'll learn
Skills you'll gain
Customer Engagement, Content Marketing, Social Media Strategy, Social Media Marketing, Content Creation, Marketing Strategies, Social Media Campaigns, Marketing, Communication Strategies, Social Media, Media Strategy, Goal Setting, Campaign Management, and Plan Execution
What you'll learn
Skills you'll gain
Social Media Strategy, Social Media Marketing, Active Listening, Social Media Campaigns, Drive Engagement, Marketing Strategies, Key Performance Indicators (KPIs), Campaign Management, Resource Allocation, Marketing, Social Media, and Goal Setting
What you'll learn
Skills you'll gain
B2B Sales, Target Audience, Marketing Communications, Social Media Campaigns, Content Creation, Marketing Analytics, Social Media Marketing, Marketing Planning, Smart Goals, Social Media Strategy, Marketing Strategies, Key Performance Indicators (KPIs), Calendar Management, and Persona Development
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
El tiempo para completarla varía dependiendo de tu planificación, pero la mayoría de los estudiantes completan el Programa Especializado en 5 meses.
Cada curso del programa se ofrece mensualmente.
Debes tener algún conocimiento general sobre estrategias de comunicación digital. Este Programa Especializado está diseñada principalmente para profesionales de nivel estratégico y para desarrolladores de marketing digital, pero el material se puede aplicar a cualquiera que esté interesado en mejorar sus conocimientos sobre las estrategias de comunicación en medios sociales.
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Financial aid available,