Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Pennsylvania
Skills you'll gain: Process Analysis, Operational Performance Management, Capacity Planning, Operational Analysis, Key Performance Indicators (KPIs), Operations Management, Operational Excellence, Operational Efficiency, Performance Measurement, Operations, Business Operations, Process Optimization, Business Metrics, Process Management, Business Process Management, Return On Investment, Customer Retention, Resource Utilization, Loss Prevention, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Value Propositions, Entrepreneurship, Market Research, User Research, Customer Insights, Customer Analysis, Competitive Analysis, Market Analysis, Ideation, Data-Driven Decision-Making, New Business Development, Sales Presentations, Stakeholder Engagement, Fundraising and Crowdsourcing, Entrepreneurial Finance, Presentations, Innovation, Business Modeling, Professional Networking, Strategic Partnership
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Writing, Quantitative Research, Statistical Methods, Business Writing, Report Writing, Financial Analysis, Learning Strategies, Finance, General Finance, Statistical Analysis, AI Enablement, Writing and Editing, Decision Intelligence, Business Economics, Market Dynamics, Professional Development, Goal Setting, AI Integrations, Responsible AI, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Skills you'll gain: Account Management, Account Strategy, Cross-Functional Team Leadership, Cross Selling, Upselling, Sales Management, Cross-Functional Collaboration, Drive Engagement, Relationship Management, Virtual Teams, B2B Sales, Sales Strategy, Consultative Approaches, Vendor Management, Business Relationship Management, Customer Relationship Management, Driving engagement, Stakeholder Management, Consultative Selling, Market Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Presentation, Data Visualization, Oral Expression, Presentations, Dashboard, Storytelling, Persuasive Communication, Communication, Non-Verbal Communication, Drive Engagement, Target Audience, Decision Making, Case Studies
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Model Training, Artificial Intelligence, Model Evaluation, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Artificial Neural Networks, Deep Learning, Supervised Learning, Data Ethics, Large Language Modeling, Responsible AI, AI literacy, Data Science
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Model Evaluation, Applied Machine Learning, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Machine Learning Methods, Classification Algorithms, Supervised Learning, Statistical Machine Learning, Machine Learning Algorithms, Random Forest Algorithm, Predictive Modeling, Applied Mathematics, Dimensionality Reduction, Statistics
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Community Development, Climate Change Adaptation, Climate Change Programs, Sustainable Development, Environmental Policy, Policy Analysis, Sustainable Technologies, Climate Change Mitigation, Policy Development, Public Policies, Policy Analysis, Research, and Development, Public Affairs, Economics, Policy, and Social Studies, Energy and Utilities, Community Outreach, Emerging Technologies, Advocacy, Scalability, Technology Solutions, Case Studies
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Model Optimization, Mathematical Modeling, Operations Research, Debugging, Computational Logic, Combinatorics, Code Reusability, Applied Mathematics, Algorithms
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Global Positioning Systems, Geospatial Information and Technology, Political Sciences, Entrepreneurship, International Relations, Governance, Higher Education, Public Policies, Public Affairs, Policy Analysis, Business, Market Opportunities, New Business Development, Commercialization, Social Impact, Budgeting, Innovation, Emerging Technologies
Beginner · Course · 1 - 3 Months