• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building Sustainable Cities

    Skills you'll gain: Systems Thinking, Sustainable Systems, Environmental Laws, Sustainable Development, Land Management, Climate Change Adaptation, Community Development, Climate Change Programs, Land Development, Social Impact, Sustainable Design, Social Justice, Environmental Regulations, Stormwater Management, Environmental Policy, Environmental Issue, Water Sustainability, Policy Analysis, Sustainable Technologies, Climate Change Mitigation

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Understanding Psychosis

    Skills you'll gain: Health Disparities, Psychiatry, Community Mental Health Services, Mental Health Diseases and Disorders, Social Determinants Of Health, Mental Health Therapies, Clinical Psychology, Mental and Behavioral Health, Trauma Care, Rapport Building, Psychotherapy, Mental Health, Pharmacotherapy, Driving engagement, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Strategy: Effective Content

    Skills you'll gain: Content Scheduling, Content Strategy, Video Production, Content Development and Management, Social Media Content, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Production Process, Ideation, Digital Marketing Tools, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Sustainable Regional Principles, Planning and Transportation

    Skills you'll gain: Sustainable Systems, Sustainable Development, Transportation Operations, Case Studies, Economic Development, Land Management, Land Development, Community Development, Traffic Flow Optimization, Community Outreach

    4.5
    Rating, 4.5 out of 5 stars
    ·
    207 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    ESG Value Creation for Business Impact

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Sustainability, Business Ethics, Sustainable Development, Governance, Social Impact, Advocacy, Diversity Equity and Inclusion Initiatives, Environmental Resource Management, Social Justice, Ethical Standards And Conduct, Community and Social Work, Climate Change Adaptation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Brand Marketing, Target Audience, Data-Driven Marketing, Marketing Psychology, Digital Advertising, Digital Media Strategy, Owned Media, Target Market, Digital Brand Strategy, Content Performance Analysis, Online Advertising, Paid media, Marketing Analytics, Digital Analysis, Social Media Campaigns, Persona Development, Customer Analysis, Marketing, Google Analytics, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Balance Sheet, Income Statement, Financial Analysis, Customer Analysis, Business Strategy, Organizational Effectiveness, Business Strategies, Business Management, Target Market, Financial Planning, Consumer Behaviour, Cost Accounting, Management Accounting, Cash Flow Forecasting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Cloud Solutions, Cloud Technologies, Solution Design, Customer Analysis, Enterprise Application Management, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Cybersecurity, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence

    4
    Rating, 4 out of 5 stars
    ·
    38 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Healthy and Sustainable Foods

    Skills you'll gain: Nutritional Assessment, Nutrition and Diet, Food and Beverage, Social Determinants Of Health, Sustainable Development, Health Assessment, Environment, Sustainability Standards, Spreadsheet Software, Environment and Resource Management, Environmental Science, Risk Analysis, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Python, SQL, Tableau for Data Science

    Skills you'll gain: Data Storytelling, Data Presentation, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning

    3.6
    Rating, 3.6 out of 5 stars
    ·
    31 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Psychology of Group Behaviors

    Skills you'll gain: Behavior Management, Social Studies, Psychology, Sociology, Social Sciences, Decision Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

1…339340341…585

In summary, here are 10 of our most popular social media marketing courses

  • Building Sustainable Cities: University of Colorado Boulder
  • Understanding Psychosis: University of Michigan
  • YouTube Strategy: Effective Content: Coursera
  • Sustainable Regional Principles, Planning and Transportation: Johns Hopkins University
  • ESG Value Creation for Business Impact: Duke University
  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • International Business Capstone: University of London
  • Introduction to Information Systems for Business: Howard University
  • Generative AI for Sales: Coursera
  • Healthy and Sustainable Foods: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok