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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    E

    ESSCA School of Management

    The Persona Method for Innovation

    Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Design and Interpretation of Clinical Trials

    Skills you'll gain: Clinical Trials, Clinical Research Ethics, Clinical Research, Healthcare Ethics, Scientific Methods, Statistical Reporting, Ethical Standards And Conduct, Drug Development, Statistical Methods, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    E

    ESSCA School of Management

    Creative Innovation: Build Your Innovation with GenAI

    Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Human Centered Design, Creative Problem-Solving, Generative AI, AI literacy, User Research, Product Development, Customer Analysis, Customer Insights, Market Research

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Dashboard, Business Intelligence, Tableau Software, Extract, Transform, Load, Data Warehousing, Database Systems, Interactive Data Visualization, Data Visualization, Data Pipelines, Interviewing Skills, Business Process, Business Analysis, Database Design, Data Mart, Applicant Tracking Systems, Data Analysis, SQL, Stakeholder Communications

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.1K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Pipelines, Linux Commands, SQL, IBM Cognos Analytics, Apache Kafka, Bash (Scripting Language), Apache Airflow, Shell Script, IBM DB2, Data Transformation, Data Visualization, Dashboard, File Management, Dashboard Creation, Star Schema, Database Management, Relational Databases, Stored Procedure

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM DevOps, Cloud, and Agile Foundations

    Skills you'll gain: User Story, Cloud Infrastructure, Cloud Platforms, Agile Software Development, Scrum (Software Development), Agile Methodology, Cloud Computing, Cloud Computing Architecture, Kanban Principles, DevOps, Backlogs, Cloud Services, Cloud Development, Cloud Deployment, Sprint Retrospectives, Cloud Security, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach

    Skills you'll gain: Analytics, Data Visualization, Business Analytics, Data Analysis, Interactive Data Visualization, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Data Storytelling, Dashboard Creation, Microsoft Excel, Customer Analysis, Data Visualization Software, Big Data, Target Market, Oral Expression, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Marketing Manager with AI Professional Certificate

    Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta React Native

    Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, UI/UX Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, Mobile Development, Design Research, React.js, Web Development Tools, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Risking, Google Gemini, Product Management, AI literacy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Augmented and Virtual Reality (AR/VR), Model Evaluation, Machine Learning, Data Synthesis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, UI/UX Research, Responsible AI, Persona (User Experience), AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Integrations, Large Language Modeling, Human Centered Design, Wireframing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Foundations of Positive Psychology

    Skills you'll gain: Resilience, Goal Setting, Cognitive Behavioral Therapy, Stress Management, Composure, Growth Mindedness, Adaptability, Science and Research, Critical Thinking, Persistence, Program Evaluation, Meditation & Breathwork, Social Impact, Tenacity, Mindfulness, Working With Children, Recognizing Others, Mental Health Diseases and Disorders, Education and Training, Visionary

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.7K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • The Persona Method for Innovation: ESSCA School of Management
  • Design and Interpretation of Clinical Trials: Johns Hopkins University
  • Creative Innovation: Build Your Innovation with GenAI: ESSCA School of Management
  • Google Business Intelligence: Google
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • IBM DevOps, Cloud, and Agile Foundations: IBM
  • Data Analysis and Presentation Skills: the PwC Approach: PwC
  • Product Marketing Manager with AI Professional Certificate: Coursera
  • Meta React Native: Meta
  • Generative AI for Product Owners: IBM

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