This course is designed for anyone who wants to learn how to identify and understand target users using Generative AI and practical, user-centered innovation methods. No prior experience in innovation, design thinking, entrepreneurship, or product development is required.
The Persona Method for Innovation
The Persona Method for Innovation
This course is part of Creative Innovation: Build Your Innovation with GenAI Specialization
Instructor: Orsolya Sadik-Rozsnyai
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Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the fundamentals of innovation and user personas, and explore how artificial intelligence can support their development and use.
Learn how to apply the persona method to better understand users and guide innovation.
Develop a realistic user persona by following a step-by-step practical approach.
Use personas to make informed product and innovation decisions that better meet user needs.
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July 2026
Taught in English
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This course is part of the Creative Innovation: Build Your Innovation with GenAI Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
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ESSCA School of Management
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