• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Administración de Empresas

      Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Budgeting, Cash Flows, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Leading: Human Resource Management and Leadership

      Skills you'll gain: People Management, Organizational Strategy, Team Management, Organizational Leadership, Diversity and Inclusion, Human Resource Strategy, Organizational Effectiveness, Organizational Structure, Team Leadership, Team Motivation, Strategic Leadership, People Development, Business Leadership, Brand Strategy, Culture Transformation, Leadership Development, Branding, Strategic Thinking, Brand Awareness, Thought Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Business Metrics for Data-Driven Companies

      Skills you'll gain: Business Metrics, Business Analytics, Analytics, Business Intelligence, Business Process Improvement, Performance Measurement, Marketing Analytics, Web Analytics, Business Process, Cash Flows, Business Analysis, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Data Analysis, Financial Services, Competitive Analysis, E-Commerce, Decision Making, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Social Media Management, Marketing, Marketing Strategies, Content Strategy, Community Development, Market Analysis, Market Trend, Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      FinTech: Foundations, Payments, and Regulations

      Skills you'll gain: FinTech, Financial Regulations, Financial Services, Payment Processing, Mobile Banking, Financial Market, Credit/Debit Card Processing, Investments, Retail Banking, Emerging Technologies, Innovation, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Digital Marketing, Cross-Channel Marketing, Search Engine Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Strategies, Strategic Marketing, Search Engine Optimization, Online Advertising, Marketing Communications, Paid media, E-Commerce, Mobile Banking, Return On Investment, Consumer Behaviour, Business Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Product Management Certification

      Skills you'll gain: New Product Development, Product Lifecycle Management, Product Management, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Project Management Life Cycle, Innovation, Market Analysis, Stakeholder Management, Business Planning, Stakeholder Engagement, Competitive Analysis, Product Requirements, Commercialization, Product Testing, Leadership, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      435 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Peer Review, Customer Analysis, Forecasting, Predictive Analytics, Analytics, Data Visualization, Strategic Thinking, Digital Transformation, Business Marketing, People Analytics, Business Strategy, Customer Insights, Research Reports, Trend Analysis, Data Presentation, Data Analysis, Business Intelligence, R Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Professional Fundamentals

      Skills you'll gain: Customer Engagement, Enterprise Resource Planning, Consulting, SAP Applications, Business Consulting, Technical Consulting, Project Implementation, Business Technologies, Agile Methodology, Project Management, Waterfall Methodology, System Implementation, Business Transformation, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      944 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Planning

      Skills you'll gain: Forecasting, Demand Planning, Supply Chain Planning, Supply Chain Management, Time Series Analysis and Forecasting, Estimation, Trend Analysis, Planning, Decision Making, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      DeepLearning.AI

      IA Para Todos (Español)

      Skills you'll gain: Market Opportunities, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Strategic Thinking, Artificial Neural Networks, Data Science, Business Intelligence, Deep Learning, Machine Learning, Business Transformation, Computer Vision

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Forecasting, Hospitality Management, Hotel Operations, Budgeting, Asset Management, Data-Driven Decision-Making, Target Market, Market Share, Demand Generation, Hospitality, Online Advertising, Marketing Channel, Strategic Marketing, Demand Planning, Brand Strategy, Constructive Feedback, Operational Analysis, Direct Marketing, E-Commerce

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…464748…309

    In summary, here are 10 of our most popular marketing strategy courses

    • Administración de Empresas: Universidad de Palermo
    • Leading: Human Resource Management and Leadership: Macquarie University
    • Business Metrics for Data-Driven Companies: Duke University
    • What is Social?: Northwestern University
    • FinTech: Foundations, Payments, and Regulations: University of Pennsylvania
    • Fundamentals of Digital Marketing: University of Maryland, College Park
    • Product Management Certification: SkillUp EdTech
    • Strategic Business Analytics: ESSEC Business School
    • SAP Professional Fundamentals: SAP
    • Supply Chain Planning: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok