Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Google Analytics: Data-Driven Marketing Mastery with AI Specialization

Launch Your Career in Marketing Analytics. Build practical skills in Google Analytics and AI to track and optimize marketing performance.

Instructor: Hurix Digital

Included with

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4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Set up conversion tracking, link advertising accounts, analyze traffic sources, and use segmentation to measure campaign performance and ROI.
Apply regression analysis for traffic forecasting, optimize SEO with keyword research and structured data, and use attribution modeling for campaign.
Build dashboards in Looker Studio, leverage AI tools for sentiment analysis and predictive modeling, and craft data narratives that drive decisions.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Coursera

Specialization - 4 course series

Turn website data into marketing insights using Google Analytics, Looker Studio, and AI-powered tools. This beginner-friendly program guides you through campaign tracking, audience analysis, SEO optimization, and building executive dashboards that prove ROI.

You'll build skills that marketers use daily: measuring performance, forecasting traffic, segmenting audiences, creating automated reports, and applying AI-driven insights to optimize campaigns. Each course includes hands-on projects that reinforce concepts through real-world application.

By the end of this program, you'll be able to track and analyze marketing performance, generate actionable insights, and create portfolio-ready dashboards and reports. These skills prepare you for roles in digital marketing, SEO analysis, content strategy, and marketing operations.

Applied Learning Project

Learn marketing analytics through comprehensive portfolio projects using live Google Analytics data. You'll build conversion tracking systems for e-commerce campaigns, design SEO optimization strategies using keyword analysis and structured data, develop audience segmentation reports to identify high-value customer patterns, create executive dashboards with automated delivery in Looker Studio, and generate AI-driven insights to optimize marketing performance.

These portfolio-ready projects demonstrate your ability to solve real-world marketing challenges, measure ROI, and communicate data-driven insights using industry-standard tools and best practices.

Track Marketing Goals with Google Analytics

Course 1 15 hours

What you'll learn

Navigate Google Analytics reports and apply time-based comparisons to identify marketing trends and measure campaign performance.
Set up conversion tracking goals, link Google Ads accounts, and verify data integration for accurate marketing measurement.
Analyze traffic sources by dimension, compare user segments, and export SEO query data to optimize the marketing strategy.

Optimize Campaigns & SEO Using Analytics Data

Course 2 9 hours

What you'll learn

Analyze marketing data to uncover conversion patterns, validate automated insights, and calculate correlations between user behavior and KPIs.
Apply regression analysis to forecast traffic trends, evaluate data variance, and measure seasonal campaign impact with statistical validation.
Optimize SEO performance through keyword analysis, metadata refinement, structured data implementation, and data-driven content improvements.

Boost Engagement with Audience Analytics

Course 3 7 hours

What you'll learn

Interpret key web analytics metrics like bounce rates and session duration to identify content improvement opportunities
Navigate Google Analytics reports to extract actionable insights for content optimization and marketing strategy
Analyze demographic trends and audience shifts to inform targeted marketing campaigns and content planning
Create systematic analytics workflows that transform raw data into repeatable optimization processes for scalable content improvement

Marketing Dashboards & Data Storytelling with AI

Course 4 16 hours

What you'll learn

Segment and validate marketing data using AI tools to improve audience targeting and campaign performance.
Create automated dashboards and visualizations that transform complex analytics into clear business insights.
Learn data storytelling frameworks to communicate marketing impact through compelling presentations.
Combining segmentation and validation builds reliable data and enables precise targeting.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Hurix Digital

Coursera

288 Courses 22,245 learners

Offered by

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Frequently asked questions

Yes, this program requires no technical background or coding experience. It's designed for anyone interested in digital marketing who wants to learn data-driven decision-making skills using Google Analytics and AI tools.

You'll gain hands-on experience with Google Analytics, Looker Studio for dashboard creation, Google Ads integration, and AI-powered analytics platforms for sentiment analysis and predictive modeling—all industry-standard tools used by marketing professionals.

This program prepares you for roles in digital marketing analytics, SEO analysis, content strategy, marketing operations, and campaign optimization. Marketing analytics skills are among the most in-demand in the field, with companies needing professionals who can measure performance and prove ROI.