What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

University of California, Irvine
Identifying, Attracting, and Growing Your Digital Audience
Skills you'll gain: Persona Development, Marketing Strategies, Target Audience, Social Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Customer Insights, Value Propositions, Brand Management, E-Commerce, Mobile Banking
4.7
Rating, 4.7 out of 5 stars
290 reviews
Beginner · Course · 1 - 4 Weeks
SAS
Data Literacy: Exploring and Visualizing Data
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data-Driven Decision-Making, Statistical Visualization, Data Presentation, SAS (Software), Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Data Cleansing, Analytics, Interactive Data Visualization, Time Series Analysis and Forecasting, Technical Communication, Data Ethics, Data Visualization Software, Research, Analytical Skills, Investigation
4.7
Rating, 4.7 out of 5 stars
1K reviews
Beginner · Specialization · 1 - 3 Months
Google
Decisions, Decisions: Dashboards and Reports
Skills you'll gain: Dashboard, Business Intelligence, Data Presentation, Data Visualization Software, Business Reporting, Scalability, Stakeholder Communications, Key Performance Indicators (KPIs), Performance Analysis, Presentations, Interviewing Skills
4.8
Rating, 4.8 out of 5 stars
1.1K reviews
Advanced · Course · 1 - 3 Months
Coursera Project Network
Build a Full Website using WordPress
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Development, Content Development and Management, Social Media
4.4
Rating, 4.4 out of 5 stars
4.2K reviews
Advanced · Guided Project · Less Than 2 Hours
Duke University
Java Programming: Arrays, Lists, and Structured Data
Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Java, Cryptography, Computer Programming, Algorithms, Encryption, Web Analytics and SEO, Web Servers, File Management, Software Development
4.6
Rating, 4.6 out of 5 stars
3.2K reviews
Beginner · Course · 1 - 3 Months
Vanderbilt University
ChatGPT Advanced Data Analysis
Skills you'll gain: Data Presentation, ChatGPT, Document Management, Data Visualization Software, Productivity Software, Artificial Intelligence, Microsoft Excel, Data Analysis, Generative AI, Data Transformation, Workflow Management, Automation, Complex Problem Solving
4.8
Rating, 4.8 out of 5 stars
746 reviews
Beginner · Course · 1 - 3 Months
University of California, Davis
Research Proposal: Initiating Research
Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking, Peer Review, Communication
4.6
Rating, 4.6 out of 5 stars
917 reviews
Intermediate · Course · 1 - 4 Weeks
Arizona State University
Inglés Empresarial
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Telephone Skills, Communication, Business Communication, Advertising, Advertising Sales, Business Planning, Employee Coaching, Financial Analysis, New Product Development, Business Correspondence, Budgeting
4.8
Rating, 4.8 out of 5 stars
2.1K reviews
Intermediate · Specialization · 3 - 6 Months
Coursera Project Network
Develop a Company Website with Wix
Skills you'll gain: Event Management, Content Development and Management, Web Content, Content Management, Web Design and Development, Multimedia, User Accounts
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Guided Project · Less Than 2 Hours
Duke University
Inferential Statistics
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, Statistical Methods, R Programming, Statistical Software, Statistical Analysis, Probability & Statistics, Data Analysis, Sampling (Statistics), Probability Distribution, Software Installation
4.8
Rating, 4.8 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 3 Months
University of Toronto
Gender Analytics: Gender Equity through Inclusive Design
Skills you'll gain: Human Centered Design, User Experience Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Data Ethics, Data Collection, Quantitative Research, Influencing, Qualitative Research, Organizational Leadership, Business Leadership, Storytelling, Leadership, Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation
4.8
Rating, 4.8 out of 5 stars
578 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Amazon Web Services
Fundamentals of Analytics on AWS
Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy, Strategic Decision-Making
4.4
Rating, 4.4 out of 5 stars
22 reviews
Mixed · Course · 1 - 4 Weeks