This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies—such as the NBA—to understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike.
Developing Effective Sports Marketing Strategies
Developing Effective Sports Marketing Strategies
This course is part of Sports Marketing: The Technological Formula Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Build strong brand identities for teams, leagues, and athletes
Design fan engagement strategies powered by segmentation and AI
Analyze and implement sponsorships and tech-enabled partnerships
Skills you'll gain
- Data Analysis
- Loyalty Programs
- Ethical Standards And Conduct
- Strategic Partnership
- Marketing Strategy and Techniques
- Customer Engagement
- Customer Relationship Management
- Marketing Analytics
- Branding
- Technology Strategies
- Social Media Strategy
- Innovation
- Cross Platform Development
- Marketing
- Digital Transformation
- Customer experience improvement
- Brand Management
- Content Strategy
- Personalized Service
- Artificial Intelligence
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in English
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This course is part of the Sports Marketing: The Technological Formula Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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There are 4 modules in this course
Explore the foundations of strong sports brands—from teams and leagues to athletes. This module covers the importance of brand identity, proven brand-building strategies, and lessons from the NBA’s iconic marketing approaches.
What's included
6 videos3 readings2 assignments1 discussion prompt
Unlock the secrets to deep and lasting fan engagement. Learn how to segment fans, leverage AI-powered tools, and build loyalty through targeted programs. Discover real-world applications and use cases, including innovative solutions from Livelike.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examine the vital role of sponsorships in sports marketing. This module covers the strategies behind successful sponsor-team partnerships, the importance of a robust tech stack, and the impact of data-driven capabilities on partnership value.
What's included
6 videos3 readings2 assignments1 discussion prompt
Gain exclusive insights into Real Madrid’s pioneering approach to digital transformation. Explore the club’s vision and strategy, platform and product innovation, and how AI-powered personalization is redefining fan connections and engagement.
What's included
5 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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