• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Marketing Analytics, Data Visualization, Extract, Transform, Load, Data Governance, Business Analytics, Interactive Data Visualization, Alteryx, Business Intelligence, Data Visualization Software, Predictive Modeling, Data Quality, Analytics, Analytical Skills, Exploratory Data Analysis, Data Analysis, Auditing, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      Y

      Yale University

      American Contract Law I

      Skills you'll gain: Commercial Laws, Contract Review, Case Law, Legal Research, Contract Management, Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      What is Compliance?

      Skills you'll gain: Compliance Management, Regulatory Compliance, Legal Risk, Governance Risk Management and Compliance, Law, Regulation, and Compliance, Regulatory Requirements, Operational Risk, Financial Regulation, Risk Management, Governance, Risk Analysis, Auditing, Brand Management, Strategic Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Principles of Management

      Skills you'll gain: Team Leadership, Team Management, Leadership and Management, Business Ethics, Organizational Strategy, Conflict Management, Team Building, Business Strategy, Project Management, Communication, Project Management Life Cycle, Influencing, Workflow Management, Employee Coaching, Business Communication, Decision Making, Coaching

      4.7
      Rating, 4.7 out of 5 stars
      ·
      551 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Product Knowledge, Closing (Sales), Selling Techniques, Sales Process, Target Audience, Business-To-Consumer, Sales, Company, Product, and Service Knowledge, Persuasive Communication, Sales Strategy, Communication, Customer Engagement, Customer Relationship Building, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Graphic Design, Facebook, Marketing Design, Digital Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Dashboard, User Accounts, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Fundamentos Estratégicos Empresariales

      Skills you'll gain: Business Planning, Strategic Marketing, ISO 9000 Series, Organizational Strategy, Marketing, Financial Analysis, Governance, Financial Statements, Corporate Strategy, Marketing Planning, Quality Management Systems, Operations Management, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Market Research, Target Market, Financial Controls

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Futures Thinking

      Skills you'll gain: Forecasting, Visionary, Action Oriented, Proactivity, Strategic Thinking, Brainstorming, Simulations, Community Organizing, Creative Thinking, Contingency Planning, Creativity, Virtual Environment, Optimism, Augmented and Virtual Reality (AR/VR), Trend Analysis, Virtual Reality, Planning, Systems Thinking, Writing, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Information​ ​Systems

      Skills you'll gain: Enterprise Resource Planning, Systems Analysis, Business Systems Analysis, Business Systems, Digital Transformation, Cloud Computing, IT Management, Organizational Change, Business Analysis, Change Management, Business Technologies, Process Analysis, Technology Strategies, Risk Management, Requirements Analysis, Information Technology, Information Systems, Business Transformation, Project Management, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Product Roadmaps, Competitive Analysis, Product Management, Product Planning, Market Research, Product Lifecycle Management, User Interface (UI), Product Development, Product Strategy, Market Analysis, User Interface and User Experience (UI/UX) Design, User Story, Value Propositions, Usability, Microsoft Project, Market Opportunities, New Product Development, Business Research, User Interface (UI) Design, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      Leadership in 21st Century Organizations

      Skills you'll gain: Talent Management, Crisis Management, Organizational Change, Team Motivation, Governance, Collaboration, Team Building, Leadership, Change Management, Organizational Leadership, Team Management, Drive Engagement, Business Leadership, Team Leadership, Innovation, Culture Transformation, Communication, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: An Introduction

      Skills you'll gain: Product Management, Product Lifecycle Management, New Product Development, Product Development, Product Strategy, Project Management, Product Roadmaps, Portfolio Management, Entrepreneurship, Stakeholder Management, Market Research, Cross-Functional Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      944 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…495051…310

    In summary, here are 10 of our most popular marketing strategy courses

    • Business Analytics: University of Illinois Urbana-Champaign
    • American Contract Law I: Yale University
    • What is Compliance?: University of Pennsylvania
    • Principles of Management: Johns Hopkins University
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • Digital Business Marketing with Easil: Coursera Project Network
    • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
    • Futures Thinking: Institute for the Future
    • Information​ ​Systems: University of Minnesota
    • Microsoft AI Product Manager: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok