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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      Universidad de los Andes

      Los Objetivos de Desarrollo Sostenible para las empresas

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Strategies, Business Modeling, Stakeholder Communications, Communication Strategies, Action Oriented, Stakeholder Engagement, Business Analysis, Goal Setting, Strategic Prioritization, Prioritization

      4.9
      Rating, 4.9 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      Technical University of Denmark (DTU)

      Patenting in Biotechnology

      Skills you'll gain: Intellectual Property, Chemistry, Legal Risk, Regulation and Legal Compliance, Keyword Research, Molecular Biology, Strategic Thinking, Database Management Systems, Technical Writing, Research Reports, Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      237 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, Product Planning, New Product Development, Product Improvement, Customer Engagement, Business Strategies, Internal Communications, Customer Analysis, Consumer Behaviour, Portfolio Management, Integrated Marketing Communications, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      739 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Microsoft

      Program Management Fundamentals

      Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Innovación y emprendimiento

      Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Entrepreneurship, Brainstorming, Corporate Strategy, Creative Thinking, Business Strategy, Business Process, Storytelling, Cognitive flexibility, Business Strategies, New Business Development, Strategic Planning, Team Management, Open Mindset, Value Propositions, Lean Methodologies, Organizational Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      375 reviews

      Advanced · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Excel Time Series Models for Business Forecasting

      Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Financial Forecasting, Microsoft Excel, Demand Planning, Excel Formulas, Trend Analysis, Predictive Modeling, Data Presentation, Statistical Visualization, Graphing, Market Trend, Process Optimization

      4.9
      Rating, 4.9 out of 5 stars
      ·
      231 reviews

      Intermediate · Course · 1 - 3 Months

    • N

      New York Institute of Finance

      Reinforcement Learning for Trading Strategies

      Skills you'll gain: Reinforcement Learning, Financial Trading, Deep Learning, Portfolio Management, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Software, Applied Machine Learning, Markov Model, Machine Learning, Financial Market, Time Series Analysis and Forecasting

      3.5
      Rating, 3.5 out of 5 stars
      ·
      239 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Case Western Reserve University

      Women in Leadership: Inspiring Positive Change

      Skills you'll gain: Negotiation, Leadership Development, Professional Development, Organizational Leadership, Communication, Leadership, Influencing, Personal Development, Empowerment, Business Leadership, Relationship Building, Self-Awareness, Diversity and Inclusion

      4.7
      Rating, 4.7 out of 5 stars
      ·
      548 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Microsoft

      Data and Business Process Modeling with Microsoft Visio

      Skills you'll gain: Process Flow Diagrams, Business Process Modeling, Data Modeling, Microsoft Visio, Business Process, Business Modeling, Business Analysis, Data Visualization, Dataflow

      4.4
      Rating, 4.4 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Professional Networking, Brand Management, Innovation, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      857 reviews

      Mixed · Course · 1 - 3 Months

    • E

      ESSEC Business School

      Foundations of strategic business analytics

      Skills you'll gain: Business Analytics, Forecasting, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business Strategy, Business, Statistics, Data Analysis, Data Visualization, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      654 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Los Objetivos de Desarrollo Sostenible para las empresas: Universidad de los Andes
    • Patenting in Biotechnology: Technical University of Denmark (DTU)
    • Gestión de marca y producto: IE Business School
    • Program Management Fundamentals: Microsoft
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Innovación y emprendimiento: Tecnológico de Monterrey
    • Excel Time Series Models for Business Forecasting: Macquarie University
    • Reinforcement Learning for Trading Strategies: New York Institute of Finance
    • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
    • Data and Business Process Modeling with Microsoft Visio: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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