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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: Political Sciences, International Relations, Socioeconomics, Social Sciences, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      374 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Developing An Entrepreneurial Mindset: First Step Towards Success

      Skills you'll gain: Entrepreneurship, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, Strategic Thinking, New Business Development, Creative Thinking, Business Development, Personal Development, Self-Awareness, Innovation, Business Modeling, Overcoming Obstacles, Business, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      923 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidade Estadual de Campinas

      Saúde Baseada em Evidências

      Skills you'll gain: Health Assessment, Health Disparities, Health Care, Health Policy, Research, Epidemiology, Health Information Management and Medical Records, Public Health, Program Evaluation, Investigation, Clinical Research, Scientific Methods, Research Methodologies, Peer Review, Statistical Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of London

      Citizenship and the Rule of Law

      Skills you'll gain: Law, Regulation, and Compliance, Court Systems, Business Ethics, Social Justice, Environmental Social And Corporate Governance (ESG), Legal Proceedings, Case Law, International Relations, Legal Research, Political Sciences, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      514 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Conflict Management, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      508 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Design Principles: an Introduction

      Skills you'll gain: Graphic and Visual Design, Usability Testing, User Interface (UI) Design, Design, Experimentation, Interaction Design, Human Computer Interaction, User Experience Design, Prototyping, Design Elements And Principles, Human Centered Design, Web Design and Development, Typography, Design Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Mechanics of Materials III: Beam Bending

      Skills you'll gain: Structural Analysis, Mechanical Engineering, Engineering Design Process, Engineering Analysis, Engineering Calculations, Mechanics, Civil Engineering, Mathematical Modeling, Integral Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      950 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Credit Risk Management: Frameworks and Strategies

      Skills you'll gain: Credit Risk, Risk Mitigation, Risk Management, Derivatives, Risk Analysis, Financial Analysis, Financial Market, Financial Statement Analysis, Portfolio Management, Market Trend, Cash Flows, Balance Sheet

      4.7
      Rating, 4.7 out of 5 stars
      ·
      367 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Prediction and Control with Function Approximation

      Skills you'll gain: Reinforcement Learning, Deep Learning, Feature Engineering, Machine Learning, Supervised Learning, Artificial Neural Networks, Pseudocode, Linear Algebra, Probability Distribution

      4.8
      Rating, 4.8 out of 5 stars
      ·
      836 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      The University of Tokyo

      Interactive Computer Graphics

      Skills you'll gain: Visualization (Computer Graphics), Interactive Design, Computer Graphics, Computer Graphic Techniques, Human Computer Interaction, Animation and Game Design, User Interface (UI), Design, Technical Design, Algorithms, Simulations

      4.1
      Rating, 4.1 out of 5 stars
      ·
      306 reviews

      Intermediate · Course · 1 - 3 Months

    • L

      Ludwig-Maximilians-Universität München (LMU)

      Computers, Waves, Simulations: A Practical Introduction to Numerical Methods using Python

      Skills you'll gain: Finite Element Methods, Numerical Analysis, Engineering Analysis, Jupyter, Differential Equations, Applied Mathematics, NumPy, Mathematical Modeling, Distributed Computing, Python Programming, Mechanics, Vibrations, Linear Algebra, Simulations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      386 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Science Foundations: Statistical Inference

      Skills you'll gain: Statistical Hypothesis Testing, Probability, Probability & Statistics, Probability Distribution, Statistical Inference, Statistical Methods, Statistics, Bayesian Statistics, Data Science, Sampling (Statistics), Data Ethics, Statistical Analysis, Quantitative Research, Sample Size Determination

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      322 reviews

      Intermediate · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…545556…309

    In summary, here are 10 of our most popular market research courses

    • Political Economy of Institutions and Development: Universiteit Leiden
    • Developing An Entrepreneurial Mindset: First Step Towards Success : Michigan State University
    • Saúde Baseada em Evidências: Universidade Estadual de Campinas
    • Citizenship and the Rule of Law: University of London
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Design Principles: an Introduction: University of California San Diego
    • Mechanics of Materials III: Beam Bending: Georgia Institute of Technology
    • Credit Risk Management: Frameworks and Strategies: New York Institute of Finance
    • Prediction and Control with Function Approximation: University of Alberta
    • Interactive Computer Graphics: The University of Tokyo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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