Coursera

Marketing Project & Campaign Management Specialization

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Coursera

Marketing Project & Campaign Management Specialization

Manage Marketing Campaigns Like a Pro.

Build the planning, collaboration, and campaign execution skills modern marketing roles demand.

Hurix Digital
John Whitworth
LearningMate

Instructors: Hurix Digital

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Write creative briefs that translate brand strategy into actionable direction and evaluate creative work against brief criteria objectively.

  • Build integrated GTM launch plans and omni-channel marketing strategies that align cross-functional teams around shared campaign objectives.

  • Launch and optimize multi-channel ad campaigns using UTM tracking, CPA and ROAS analysis, and data-driven budget reallocation frameworks.

  • Apply Agile workflows, project scheduling, collaborative document sharing, and SCQA storytelling to deliver and communicate campaign results.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

June 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 8 course series

Write Impactful Briefs

Write Impactful Briefs

Course 1, 2 hours

What you'll learn

  • Translate brand strategy into a clear creative brief and evaluate creative work against it to provide structured, effective feedback.

Skills you'll gain

Category: Constructive Feedback
Category: Strategic Communication
Category: Advertising
Category: Creative Design
Category: Brand Management
Category: Strategic Thinking
Category: Creative Thinking
Category: Marketing Effectiveness
Category: Project Management
Category: Advertising Campaigns
Category: Branding
Category: Strategic Partnership
Category: Brand Strategy
Category: Agentic systems
Plan Strategic GTM Approaches

Plan Strategic GTM Approaches

Course 2, 2 hours

What you'll learn

  • Build integrated GTM launch plans with mapped cross-functional dependencies

  • Create launch timelines that align product, sales, and marketing milestones

  • Evaluate channel performance using CAC and conversion metrics

  • Reallocate launch budgets using performance data and justification frameworks

Craft Omni-Channel Marketing Plans

Craft Omni-Channel Marketing Plans

Course 3, 2 hours

What you'll learn

  • Strategic analysis should be evidence-based, using systematic evaluation of internal strengths and external market conditions to guide decisions.

  • Omni-channel marketing needs integrated thinking across personas and touchpoints because customers experience the brand as one whole.

  • Performance metrics must be defined upfront so success is clear, aligned to strategy, and supports continuous optimization.

  • Collaborative planning improves results by turning shared insights into stronger strategies through visual tools and structured reviews.

Skills you'll gain

Category: Performance Measurement
Category: Brand Management
Category: Integrated Marketing Communications
Category: Customer Insights
Category: Analysis
Category: Data Analysis
Category: Marketing Planning
Category: Performance Analysis
Category: Data-Driven Marketing
Category: Customer Retention
Category: Campaign Planning
Category: Digital Marketing Campaigns
Collaborative Document Sharing

Collaborative Document Sharing

Course 4, 2 hours

What you'll learn

  • Permission-based sharing ensures secure collaboration—understanding user roles prevents data exposure and maintains proper access controls.

  • Verification workflows are essential for successful teamwork—confirming receipt and access prevents miscommunication and project delays.

  • Digital collaboration platforms standardize permissions across tools, making these foundational skills transferable to any cloud-based workspace.

  • Effective document sharing requires both technical execution and communication follow-through to maintain team productivity and information security.

Skills you'll gain

Category: Verification And Validation
Category: Workflow Management
Category: Document Management
Category: Security Awareness
Category: Identity and Access Management
Category: Collaborative Software
Category: Role-Based Access Control (RBAC)
Category: Cross-Functional Collaboration
Category: Microsoft 365
Category: Data Sharing
Category: Data Security
Category: Google Workspace
Category: File Management
Category: Project Documentation
Organize, Evaluate & Learn Marketing Campaigns

Organize, Evaluate & Learn Marketing Campaigns

Course 5, 2 hours

What you'll learn

  • Visual project management creates transparency and accountability that prevents campaign delays and miscommunication.

  • Systematic retrospectives transform project outcomes into actionable process improvements for future campaigns.

  • Structured workflows enable marketing teams to scale campaign execution while maintaining quality and meeting deadlines.

  • Continuous evaluation and learning cycles are essential for evolving marketing processes in dynamic digital environments.

Skills you'll gain

Category: Sprint Retrospectives
Category: Process Improvement
Category: Project Schedules
Category: Project Management Software
Category: Workflow Management
Category: Digital Marketing Campaigns
Category: Project Planning
Category: Organizational Skills
Category: Agile Methodology
Category: Performance Analysis
Category: Sprint Planning
Category: Campaign Management
Category: Project Management
Category: Marketing Effectiveness
Category: Process Management
Category: Timelines
Project Planning: Schedule, Budget, Deliver

Project Planning: Schedule, Budget, Deliver

Course 6, 2 hours

What you'll learn

Skills you'll gain

Category: Project Planning
Category: Scheduling
Category: Budget Management
Category: Communication Planning
Category: Cost Management
Category: Milestones (Project Management)
Category: Project Management
Category: Team Leadership
Category: Project Schedules
Category: Key Performance Indicators (KPIs)
Category: Gap Analysis
Category: Performance Metric
Category: Project Estimation
Category: Project Controls
Category: Performance Analysis
Category: Timelines
Category: Project Performance
Launch & Optimize Multi-Channel Ad Campaigns

Launch & Optimize Multi-Channel Ad Campaigns

Course 7, 1 hour

What you'll learn

  • Consistent UTM tracking and campaign structure are foundational to meaningful performance analysis across multiple advertising platforms.

  • Data-driven budget allocation decisions require systematic comparison of key performance indicators like CPA and ROAS across channels.

  • Multi-channel advertising success depends on coordinated execution, accurate measurement, and continuous optimization based on performance insights.

  • Effective campaign management involves both front-end setup excellence and back-end analytical rigor to maximize return on advertising spend.

Skills you'll gain

Category: Performance Analysis
Category: Performance Metric
Category: Campaign Management
Category: Budget Management
Category: Advertising Campaigns
Category: Digital Advertising
Category: Media Buying
Category: Campaign Planning
Category: Cost Benefit Analysis
Category: Marketing Analytics
Category: Meta Ads Manager
Category: Digital Marketing Campaigns
Data Storytelling for Engaging Presentations

Data Storytelling for Engaging Presentations

Course 8, 2 hours

What you'll learn

  • Effective data storytelling uses structured narratives to connect insights directly to business objectives.

  • Audience feedback can be systematically analyzed and prioritized to improve presentation impact.

  • Strong data presentations link analytical insights to human decisions with clear, actionable outcomes.

  • Improvement cycles use quantified feedback and engagement metrics to refine and strengthen the storyline.

Skills you'll gain

Category: User Feedback
Category: Data Storytelling
Category: Data-Driven Decision-Making
Category: Stakeholder Engagement
Category: Storytelling
Category: Data Visualization
Category: Business Priorities
Category: Communication
Category: Persuasive Communication
Category: Presentations
Category: Google Analytics
Category: Stakeholder Communications
Category: Data Presentation
Category: Marketing Analytics
Category: Driving engagement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Hurix Digital
454 Courses61,034 learners
John Whitworth
30 Courses3,545 learners
LearningMate
276 Courses33,669 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions