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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    Creating Advanced Reports with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Business Reporting, Interactive Data Visualization, Data Visualization Software, Data Analysis, Analytics, Advanced Analytics, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    215 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Management, Marketing Communications, Branding, Storytelling, Influencing, Demography

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

    Skills you'll gain: Communication Planning, Marketing Strategy and Techniques, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Market Analysis

    5
    Rating, 5 out of 5 stars
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    9 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Teradata for Data Warehouse & Analytics

    Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Architecture, Data Security, Extract, Transform, Load, Database Architecture and Administration, Security Controls, Security Management, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Digital Brand Strategy, Strategic Marketing, Digital Marketing Tools, Marketing Strategies, Product Marketing, Market Dynamics, Consumer Behaviour, Customer Engagement, Earned Media, Promotional Strategies, E-Commerce, Shared Media, Product Development, Revenue Management, Content Creation, Branding, Drive Engagement

    4.6
    Rating, 4.6 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Create a Successful Digital Marketing Strategy

    Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Analyze BigQuery Usage with Log Analytics

    Skills you'll gain: Data Visualization, Google Cloud Platform, SQL, Analytics, Analysis, Data Warehousing

    Beginner · Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Systems & Analytics in Management Accounting

    Skills you'll gain: Business Systems Analysis, Data Mining, Analytics, Enterprise Resource Planning, Systems Analysis, Information Systems, Performance Measurement, Business Analytics, Business Technologies, Data Processing, Business Process Automation, Data Governance, Data Preprocessing, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Designing Engaging Dashboards for Healthcare Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Dashboard Creation, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Storytelling, Data Analysis, Health Informatics, Stakeholder Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to Data Analytics on Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Analysis, Interactive Data Visualization, Google Cloud Platform, Analytics, Business Intelligence, Cloud Storage, Data Storage, Data Visualization Software, Dashboard Creation, SQL, Data Sharing, Data Processing, Data Warehousing, Query Languages

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Data-Driven Marketing, Personalized Campaigns, Prompt Engineering Tools, Prompt Patterns, Marketing Automation, Marketing Operations, AI Personalization, Marketing Effectiveness, Content Marketing, Campaign Planning, Social Media Campaigns, Content Performance Analysis, Marketing Strategies, Agentic Workflows, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data-Driven Decision-Making, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
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