Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality, Product Knowledge, Global Marketing, Business Strategy, Consumer Behaviour, Logistics, Brand Management, Growth Strategies, Customer experience strategy (CX), Brand Strategy, Market Opportunities, Marketing
Mixed · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms, Probability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Analytics, Data Visualization, Business Analytics, Data Analysis, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Business Intelligence, Microsoft Excel, Customer Analysis, Data Visualization Software, Big Data, Data Storytelling, Target Audience, Business Consulting, Spreadsheet Software, Data Cleansing
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Generative AI, Generative Model Architectures, Large Language Modeling, Object Oriented Programming (OOP), Artificial Neural Networks, Programming Principles, Computer Programming, Python Programming, Debugging, Natural Language Processing, Critical Thinking
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Google Cloud Platform, Distributed Denial-Of-Service (DDoS) Attacks, Site Reliability Engineering, Incident Management, Google App Engine, Load Balancing, Cloud Infrastructure, Network Monitoring, Firewall, Cloud Computing Architecture, Application Performance Management, Network Architecture, Identity and Access Management, Network Troubleshooting, System Monitoring, Network Security, Big Data, Containerization, Virtual Networking, Virtual Private Networks (VPN)
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Validation, Spreadsheet Software, Analytics, Data Analysis, SQL, Excel Formulas, Data Manipulation, Pivot Tables And Charts, Constructive Feedback, Data Integration
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Excel Formulas, AI Enablement, Data Visualization, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Data Integration
Beginner · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Performance Analysis, Performance Metric, Performance Management, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Document Management, AI Enablement, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Databases
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data
Mixed · Course · 1 - 4 Weeks