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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    Using Data for Geographic Mapping and Forecasting in SAS Visual Analytics

    Skills you'll gain: SAS (Software), Forecasting, Data Visualization Software, Data Mapping, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Predictive Analytics, Geospatial Mapping, Data Analysis, Geographic Information Systems, Data Manipulation, Data Transformation, Statistical Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Español

    Skills you'll gain: Google Cloud Platform, Model Deployment, Machine Learning, Unstructured Data, Advanced Analytics, Predictive Modeling, Jupyter, Artificial Intelligence, Natural Language Processing, Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Health Informatics

    Skills you'll gain: Health Informatics, Clinical Informatics, Healthcare Project Management, Health Technology, Change Control, Health Systems, Informatics, Health Policy, Health Care, Medical Records, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Decision Support Systems, Solution Design, Health Information Management and Medical Records, IT Management, Electronic Medical Record System, Data Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    987 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Job Skills
    Job Skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Microsoft Excel, Data Analysis, Microsoft Power Platform, Data Integrity, Data Visualization, Data Storage, Data Collection, Data Quality, Data Manipulation, Business Analytics, Timelines, Advanced Analytics, Database Design, Statistical Reporting, Report Writing, Data Processing, Data Warehousing, Business Intelligence, SQL

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP - Italiano

    Skills you'll gain: Google Cloud Platform, Model Deployment, Unstructured Data, Tensorflow, Machine Learning, Jupyter, Data Pipelines, Big Data, Artificial Intelligence, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Bestseller
    Bestseller
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Extract, Transform, Load, Data Storytelling, Data Visualization, Database Design, Presentations, Descriptive Statistics, IBM DB2, Business Intelligence, Data Visualization Software, Tableau Software, Relational Databases, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, MySQL, Star Schema, Forecasting, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • R

    Real Madrid Graduate School Universidad Europea

    How Did We Get Here?The Development of Analytics in Football

    Skills you'll gain: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Performance Measurement, Data Collection, Small Data, Big Data, Spatial Analysis, Research, Performance Reporting, Learning Styles, Innovation, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Facebook Marketing And Facebook Ads To Get More Engagement

    Skills you'll gain: Facebook, Copywriting, Social Media Marketing, Social Media Strategy, Instagram, Social Media Campaigns, Digital Advertising, Drive Engagement, Content Creation, Advertising, Customer Engagement, Target Audience

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Français

    Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, Model Deployment, Applied Machine Learning, Jupyter, Cloud API, Big Data, Data Pipelines, Machine Learning, Natural Language Processing, Image Analysis

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Smart Analytics, Machine Learning and AI on GC - 한국어

    Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, Big Data, Applied Machine Learning, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Jupyter, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Brand and Product Management: IE Business School
  • Using Data for Geographic Mapping and Forecasting in SAS Visual Analytics: SAS
  • Smart Analytics, Machine Learning, and AI on GCP en Español: Google Cloud
  • Search Engine Optimization (SEO) with Squarespace : Coursera
  • Health Informatics: Johns Hopkins University
  • Microsoft Power BI Data Analyst: Microsoft
  • Smart Analytics, Machine Learning, and AI on GCP - Italiano: Google Cloud
  • IBM Business Intelligence (BI) Analyst: IBM
  • How Did We Get Here?The Development of Analytics in Football: Real Madrid Graduate School Universidad Europea
  • Facebook Marketing And Facebook Ads To Get More Engagement: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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