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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Analytics, Marketing Strategies, Branding, Integrated Marketing Communications, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Investigación de mercados y comportamiento del consumidor

      Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Target Market, Experimentation, Decision Making, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      724 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Big Data Integration and Processing

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), SQL, PostgreSQL

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Data Analytics in the Public Sector with R

      Skills you'll gain: Exploratory Data Analysis, Data Visualization, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Data Visualization Software, Statistical Hypothesis Testing, Demography, Political Sciences, Public Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IE Business School

      Globalización, Crecimiento Económico y Estabilidad

      Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, International Relations, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      690 reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Preparing for your Professional Data Engineer Journey

      Skills you'll gain: Data Maintenance, Google Cloud Platform, Data Pipelines, Data Storage, Data Analysis, Data Processing, Data Infrastructure, Data Management, Data Migration, Data Warehousing, Data Integration, Automation, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Nanjing University

      Data Processing Using Python

      Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Import/Export, Data Manipulation, Matplotlib, User Interface (UI) Design

      4.1
      Rating, 4.1 out of 5 stars
      ·
      371 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidade Estadual de Campinas

      Conceitos Básicos de Logística e Supply Chain

      Skills you'll gain: Order Management, Transportation Management, Logistics, Inventory Management System, Inventory Control, Supply Chain, Order Processing, Service Level, Materials Management, Supply Chain Management, Process Optimization, Performance Measurement, Operating Cost, Demand Planning, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      420 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Algorithms for Searching, Sorting, and Indexing

      Skills you'll gain: Data Structures, Algorithms, Theoretical Computer Science, Programming Principles, Computational Thinking, Analysis, Big Data, Probability & Statistics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      471 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Machine Learning With Big Data

      Skills you'll gain: Exploratory Data Analysis, Apache Spark, Big Data, Regression Analysis, Data Mining, Applied Machine Learning, Statistical Analysis, Machine Learning, Data Analysis, Unsupervised Learning, Data Transformation, Predictive Modeling, Data Cleansing, Supervised Learning, Decision Tree Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Advertising, Digital Media Strategy, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      881 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer Engagement, Customer Insights, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group, Team Oriented, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Mix Implementation Capstone : IE Business School
    • Investigación de mercados y comportamiento del consumidor: IE Business School
    • Big Data Integration and Processing: University of California San Diego
    • Data Analytics in the Public Sector with R: University of Michigan
    • Globalización, Crecimiento Económico y Estabilidad: IE Business School
    • Preparing for your Professional Data Engineer Journey: Google Cloud
    • Data Processing Using Python: Nanjing University
    • Conceitos Básicos de Logística e Supply Chain: Universidade Estadual de Campinas
    • Algorithms for Searching, Sorting, and Indexing: University of Colorado Boulder
    • Machine Learning With Big Data: University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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