Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Business Analytics, Data Science, Advanced Analytics, Business Workflow Analysis, Project Management, Communication, Stakeholder Communications, Data Management, Professional Networking
Advanced · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Disaster Recovery, Google Cloud Platform, Load Balancing, Cloud Infrastructure, Google App Engine, Business Continuity, Kubernetes, Identity and Access Management, Cloud Computing Architecture, Managed Services, Infrastructure As A Service (IaaS), Virtual Networking, Data Storage, Site Reliability Engineering, Cloud-Native Computing, Cloud Computing, Cloud Applications, Big Data, Containerization, Cloud Services
Intermediate · Specialization · 3 - 6 Months
Duke University
Skills you'll gain: Data Storytelling, Database Design, MySQL, Relational Databases, SQL, Data Visualization, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Tableau Software, Business Process Improvement, Dashboard, Predictive Modeling, Histogram, Data Analysis, Microsoft Excel, Business Analysis, Big Data, Business Communication
Beginner · Specialization · 3 - 6 Months

Maven Analytics
Skills you'll gain: Unsupervised Learning, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Applied Machine Learning, Time Series Analysis and Forecasting, Data Analysis, Classification Algorithms, Statistical Analysis, Data Science, Data Preprocessing, Data Mining, Machine Learning, Predictive Modeling, Machine Learning Algorithms, Customer Analysis, Supervised Learning, Histogram, Data Quality, Business Intelligence
Beginner · Course · 1 - 3 Months

Meta
Skills you'll gain: Data Management, Descriptive Statistics, Data Collection, Data Governance, Data Visualization, Key Performance Indicators (KPIs), Marketing Analytics, Information Privacy, Business Analytics, Analytics, Statistical Hypothesis Testing, Data Processing, Data Analysis, Statistical Inference, Data Visualization Software, Spreadsheet Software, Pandas (Python Package), Matplotlib, Python Programming, SQL
Beginner · Professional Certificate · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Google Ads, Digital Marketing, Marketing, Marketing Planning
Beginner · Specialization · 3 - 6 Months

CertNexus
Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Google App Engine, Application Deployment, Cloud Infrastructure, Kubernetes, Database Architecture and Administration, MySQL, Cloud Computing Architecture, Dataflow, PostgreSQL, Identity and Access Management, Cloud Deployment, Big Data, Data Migration, Cloud Management, Cloud Security, Cloud Applications, Operational Databases, Database Design, Database Management
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Model Evaluation, Retrieval-Augmented Generation, Supervised Learning, LLM Application, Unsupervised Learning, Computer Vision, PySpark, Generative Model Architectures, Keras (Neural Network Library), Convolutional Neural Networks, Generative AI, Deep Learning, Applied Machine Learning, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Graphic Design, Video Editing, ChatGPT, Content Marketing, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Excel Formulas, AI Enablement, Data Visualization, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Data Integration
Beginner · Specialization · 1 - 3 Months