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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Intelligence (BI) Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Data Presentation, Infographics, Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SQL, Data Analysis, Responsible AI, Machine Learning, Presentations, Context Management, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Present Insights: Drive Prioritization with Data Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Strategic Prioritization, User Research, Data-Driven Decision-Making, Business Analytics, Persona Development, Stakeholder Communications, Customer Insights, Analytics, Presentations, Quantitative Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Business Operations, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Financial Accounting, Production Process, Operational Performance Management, Capital Budgeting, Business Process Improvement, Branding, Financial Modeling, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    446 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Research, Statistical Hypothesis Testing, Statistical Analysis, Research Design, Sampling (Statistics), Science and Research, Interviewing Skills, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Data Analysis, Statistics, Regression Analysis, Report Writing, Statistical Inference, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Promote Community Events With AI

    Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Research Methodologies, Correlation Analysis, Business Research, Surveys, Quantitative Research, Research, Market Analysis, Regression Analysis, Marketing Analytics, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    840 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta React Native

    Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, SQL, User Experience, Mobile Development, Design Research, Cross Platform Development, Linux Commands, React.js, Web Development Tools, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Website Development Mastery

    Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Development, Marketing Strategies, Shipping and Receiving, Information Architecture, Customer Relationship Management (CRM) Software, Web Frameworks, Web Development Tools

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power BI Developer and Architect

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Interactive Data Visualization, Data Modeling, Azure Synapse Analytics, Microsoft Azure, Business Reporting, Database Design, Data Lakes, Business Intelligence, Enterprise Architecture, Enterprise Security, Data Governance, Data Management, Performance Analysis, Solution Architecture, Governance, Analytics, Automation, Regulation and Legal Compliance

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning

    Skills you'll gain: Applied Machine Learning, Classification Algorithms, Model Evaluation, Regression Analysis, AI Personalization, Machine Learning, Unsupervised Learning, Predictive Modeling, Supervised Learning, Bayesian Statistics, Logistic Regression, Statistical Modeling, Deep Learning, Feature Engineering, Data Mining, Decision Tree Learning, Data Preprocessing, Statistical Machine Learning, Text Mining, Machine Learning Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Systems Analyst

    Skills you'll gain: Data Storytelling, Process Mapping, Process Analysis, Business Analysis, Interactive Data Visualization, Business Process Improvement, Stakeholder Analysis, Process Optimization, Data Visualization, IBM Cognos Analytics, Requirements Management, Process Design, Systems Design, Systems Analysis, Communication Planning, Business Process Modeling, Information Technology, Release Management, Database Management, Agile Methodology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Business Intelligence (BI) Analysts: IBM
  • Present Insights: Drive Prioritization with Data Stories: Coursera
  • Fundamentos Empresariales: University of Pennsylvania
  • Methods and Statistics in Social Sciences: University of Amsterdam
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Promote Community Events With AI: Adobe
  • Market Research: Queen Mary University of London
  • Meta React Native: Meta
  • Website Development Mastery: LearnKartS
  • Microsoft Power BI Developer and Architect: Microsoft

Skills you can learn in Marketing

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Digital Marketing (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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