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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Social Impact Strategy: Tools for Entrepreneurs and Innovators

      Skills you'll gain: Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Project Design, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Succession Planning, Productivity, Business Writing, Generative AI, Leadership, Meeting Facilitation, Organizational Leadership, Artificial Intelligence, Large Language Modeling, Business Leadership, Proposal Writing, Leadership and Management, Creativity, Problem Solving, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Strategy: Navigating Emerging Media and AI

      Skills you'll gain: Cross-Channel Marketing, Strategic Communication, Marketing Communications, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategies, Integrated Marketing Communications, MarTech, Marketing Analytics, Digital Marketing, Emerging Technologies, Consumer Behaviour, Social Media, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand and Product Management

      Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Design and Product, Employee Engagement, Customer Engagement, Portfolio Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Online Advertising, Advertising Campaigns, Digital Content, Digital Advertising, Brand Awareness, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      542 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      332 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, ChatGPT, Digital Transformation, Data Strategy, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Natural Language Processing, Market Opportunities, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      95K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      590 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing en redes sociales de Meta

      Skills you'll gain: Target Audience, Content Performance Analysis, Paid media, Social Media Marketing, Social Media Management, Social Media Content, Data Storytelling, Social Media Campaigns, Social Media, Social Media Strategy, Campaign Management, Performance Analysis, Content Creation, Marketing Budgets, Marketing Effectiveness, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Facebook

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      518 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Generative AI for Digital Marketing: IBM
    • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
    • Generative AI Leadership & Strategy: Vanderbilt University
    • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
    • Brand and Product Management: IE Business School
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Storytelling in Branding and Content Marketing : IE Business School
    • IBM AI Foundations for Business: IBM
    • Customer Understanding and Digital Marketing Channels: Unilever
    • International B2B (Business to Business) Marketing: Yonsei University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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