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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Create a Lead Generation Messenger Chatbot using Chatfuel

      Skills you'll gain: Lead Generation, Marketing Automation, Google Sheets, Customer Communications Management, Greeting Customers, Product Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      317 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Las redes sociales en acción

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Strategy, Social Media, Performance Metric, Goal Setting, Performance Measurement, Marketing Planning, Performance Reporting, Key Performance Indicators (KPIs), Marketing Strategies, Marketing, Drive Engagement, Resource Management, Return On Investment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      754 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: Innovation, Entrepreneurship, Ideation, Product Development, Open Mindset, Market Opportunities, Competitive Analysis, Market Analysis, Product Strategy, Consumer Behaviour, Customer Insights, Value Propositions, Strategic Decision-Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      219 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Azure Machine Learning

      Skills you'll gain: Predictive Modeling, Applied Machine Learning, Microsoft Azure, Predictive Analytics, Machine Learning, MLOps (Machine Learning Operations), Supervised Learning, Classification And Regression Tree (CART), Unsupervised Learning, Regression Analysis, Automation, Data Pipelines

      4.5
      Rating, 4.5 out of 5 stars
      ·
      253 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Peking University

      真格—北大在线创业课堂

      Skills you'll gain: Product Development, New Product Development, Marketing Strategies, Entrepreneurship, Fundraising and Crowdsourcing, Business Valuation, Business Modeling, Culture Transformation, Business Planning, Talent Management, Finance, Team Management, Market Analysis, Business Leadership, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      177 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Marketing Analytics, Marketing Strategies, Data Science, Marketing, Strategic Marketing, Customer experience strategy (CX), Analytics, Data Analysis, Digital Transformation, Customer Insights, Data-Driven Decision-Making, Empowerment, Business Development, Business Leadership, Brand Management, Brand Strategy, Corporate Strategy, Advertising, Consumer Behaviour, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      466 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Business intelligence and data analytics: Generate insights

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, SAS (Software), Data Analysis, Data Storytelling, Business Intelligence, Predictive Modeling, Dashboard, Data Cleansing, Forecasting, Descriptive Statistics, Statistics, Histogram, Probability Distribution, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      460 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IBM

      Machine Learning Introduction for Everyone

      Skills you'll gain: Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Deep Learning, Supervised Learning, Applied Machine Learning, Data Analysis, Computer Science, Artificial Intelligence, Unsupervised Learning, Classification And Regression Tree (CART), Predictive Modeling, Reinforcement Learning, Regression Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      288 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      NLP: Twitter Sentiment Analysis

      Skills you'll gain: Text Mining, Natural Language Processing, Exploratory Data Analysis, Applied Machine Learning, Data Import/Export, Unstructured Data, Scikit Learn (Machine Learning Library), Pandas (Python Package), Data Cleansing, Classification And Regression Tree (CART), Matplotlib, Predictive Modeling, Machine Learning, Data Manipulation, Probability & Statistics, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      369 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Strategy & Economic Analysis

      Skills you'll gain: Game Theory, Market Dynamics, Competitive Analysis, Business Strategy, Strategic Decision-Making, Product Lifecycle Management, Strategic Thinking, Business Economics, Supply And Demand, Global Marketing, Operating Cost, Target Market, Price Negotiation, Economics, Innovation, Strategic Marketing, New Product Development, Strategic Planning, Adaptability, Team Leadership

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      UX Research at Scale: Surveys, Analytics, Online Testing

      Skills you'll gain: Sampling (Statistics), Surveys, Survey Creation, User Research, A/B Testing, User Feedback, User Experience, Usability Testing, Statistical Methods, Data Collection, Research Design, Research Methodologies, Web Analytics, Data Validation, Analytics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Introduction to Data, Signal, and Image Analysis with MATLAB

      Skills you'll gain: Machine Learning Methods, Image Analysis, Applied Machine Learning, Matlab, Data Analysis, Classification And Regression Tree (CART), Data Processing, Computer Vision, Regression Analysis, Digital Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      226 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Create a Lead Generation Messenger Chatbot using Chatfuel: Coursera Project Network
    • Las redes sociales en acción: Tecnológico de Monterrey
    • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
    • Microsoft Azure Machine Learning: Microsoft
    • 真格—北大在线创业课堂: Peking University
    • Leadership Through Marketing: Northwestern University
    • Business intelligence and data analytics: Generate insights: Macquarie University
    • Machine Learning Introduction for Everyone: IBM
    • NLP: Twitter Sentiment Analysis: Coursera Project Network
    • Strategy & Economic Analysis: Illinois Tech

    Skills you can learn in Marketing

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    Brand (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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