Analyze AI SEO Data for Impact

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Analyze AI SEO Data for Impact

This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.

What's included

6 videos2 readings3 assignments

6 videos Total 23 minutes

Introduction and Welcome 3 minutes
Why Visualization Matters in Data-Driven SEO 4 minutes
Spot the Signal: How to Read Correlations in Marketing Data 4 minutes
What Makes an A/B Test Reliable? 5 minutes
Walkthrough: Comparing Meta Descriptions in Excel 5 minutes
Next Steps: Apply What You Have Learned 2 minutes

2 readings Total 18 minutes

From Clicks to Revenue: Understanding Basic SEO Metrics 10 minutes
From Observations to Evidence: Chi-Square Testing Made Simple 8 minutes

3 assignments Total 70 minutes

HOL: Plot Your Impact: Explore Tableau Public Screenshot 25 minutes
HOL: Run the Test and Report the Winner 25 minutes
Graded Quiz: SEO Data Analyst Challenge 20 minutes

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Instructor

ansrsource instructors

Coursera

140 Courses 6,657 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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