When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Analyzing the Business Environment

Analyzing the Business Environment

This course is part of Principles of Marketing Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze how the internal and external business environments impact marketing decisions.
Assess global market opportunities and formulate appropriate market entry strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Principles of Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn to develop successful marketing strategies by analyzing the critical internal and external forces that shape consumer behavior. This course explores the key cultural, social, and political factors that influence purchasing decisions and examines the unique complexities of operating in global markets. By the end of this course, you will be able to evaluate these market dynamics to create strategic plans that effectively target consumers in any environment.

As in most areas of business, success in marketing is often the result of careful, strategic planning. For marketing, that means understanding the forces at play in the marketplace, and especially those that impact your specific markets and consumers. In order to appreciate those forces and how they translate to buyers, it is vital to learn all you can about the cultural, social, and political factors that influence businesses and individuals in each of the unique markets where a business operates. This course examines internal and external factors to consider, as well as the complexities associated with going global.

What's included

1 video2 assignments4 app items4 plugins

1 videoTotal 4 minutes

Analyzing the Business Environment4 minutes

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

4 app itemsTotal 110 minutes

Reading: The Marketing Environment pp. 57-7230 minutes
Reading: Analyzing and Responding to the Marketing Environment pp. 73-8525 minutes
Reading: Understanding Global Marketing Today pp. 437-45230 minutes
Reading: Global Marketing Decisions pp. 453-46625 minutes

4 pluginsTotal 20 minutes

Interactive: Understanding Demographics5 minutes
Interactive: External Economic Environments5 minutes
Interactive: Legislation Affecting Marketing5 minutes
Interactive: Approaches to Entering Global Markets Activity5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.