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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,917 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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626 - 650 of 1,430 Reviews for Attract and Engage Customers with Digital Marketing

By Shelley G

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Oct 2, 2022

Very detailed! Learned so much about the process.

By Wande A

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Jul 30, 2022

I gained a lot from this course.

Very explanatory.

By Rosemary W

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Feb 27, 2025

I've had a great experience learning on Coursera.

By fuadi a

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Aug 17, 2024

Sangat bermanfaat untuk skill saya di dunia kerja

By Kalevi R

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Jul 1, 2024

Just the second course and I'm already loving it!

By Nazeem U B

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Apr 18, 2024

The instructor was amazing and so was the course.

By majd b

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Aug 23, 2023

its great you learn many new things and it is fun

By Maryam E

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Mar 26, 2023

Full five star it is really worth it amazing :)))

By Maurice W

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Jan 29, 2023

Great learning material with practical experience

By OBIJEME O

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Oct 3, 2022

I love Coach Ak. He is very good at what he does

By Reinhard v G

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Feb 11, 2025

Great course with fantastic trainers. Thank you.

By Mohmed D

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Jun 19, 2024

All the best to you coach AK your were fenomenal

By Vinay K P

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Jul 22, 2023

Great Learning. I am sure of 100% success ahead.

By FABIAN G

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Apr 13, 2023

Great introduction to SEO, SEM, and display ads.

By Jun T

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Mar 15, 2023

It is info packed and very useful for beginners.

By عبدالله ا

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Sep 25, 2022

This course was very helpful and I recommend it

By Shubham S

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Aug 27, 2022

Very great information and almost practical too.

By mona a

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Aug 9, 2022

it was amazin course i learn alot and i enjoy it

By jacob S

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Jul 29, 2022

Attract Engage Customers with Digital Marketing.

By TRAYCEE F

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Jul 15, 2022

Amazing. Straight forward and super informative.

By Waris B

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Mar 25, 2025

Learn too much from just one course in 10 days.

By Bách T T Đ

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Sep 28, 2024

This course help me improve my skills in career

By Jamal M

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Mar 14, 2024

Great course, I'm glad I decided to participate

By azz h

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Feb 10, 2024

great course for new comer in digital marketing

By Saleem K

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Sep 20, 2023

Thank you team Google for such awesome courses.