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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,014 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1076 - 1100 of 1,453 Reviews for Attract and Engage Customers with Digital Marketing

By Zainab k

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Aug 25, 2022

iinterested

By Aricha L

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Jul 18, 2022

great corse

By Leelakumar B

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May 15, 2025

going good

By FRANCISCO M P C

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Mar 25, 2025

Super !!!!

By Juan S F

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Jan 17, 2025

Gran Curso

By achmad f

•

Jan 16, 2025

Top awsome

By Wisdom A O

•

Dec 4, 2024

Excellento

By Edward K W

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Mar 28, 2024

Excellent!

By Olu-Akinyemi B I

•

Nov 9, 2023

insightful

By Amina P

•

Jun 19, 2023

Well done.

By Abhinash B

•

Jun 18, 2023

phenomenal

By MARIA D S P

•

May 29, 2023

gran tutor

By Heidi S

•

Mar 29, 2023

Loved it!!

By Basant K

•

Mar 24, 2023

iitiit

By Muhammad A H K

•

Mar 13, 2023

It was fun

By Wenying Z

•

Feb 26, 2023

Thank you!

By Rohit Y

•

Nov 5, 2022

Very good.

By Muhammad A H R

•

Oct 27, 2022

it's nice

By Mariam B

•

Oct 21, 2022

nice work

By Llewellyn H

•

Oct 12, 2022

excellent

By Wendy J

•

Jul 24, 2022

Fantastic!

By Prathmesh S

•

Mar 10, 2025

Excellent

By Ramon C

•

Jan 11, 2025

Excelente

By Nubia P M M

•

Dec 11, 2024

excelente

By Ivan g b m

•

Dec 5, 2024

muy bueno