Website analytics are essential for turning data into actionable marketing insights. This course teaches you to analyze user behavior, audience trends, and site performance to make content improvements that boost engagement and reduce abandonment.
Boost Engagement with Audience Analytics
Boost Engagement with Audience Analytics
This course is part of Google Analytics: Data-Driven Marketing Mastery with AI Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Interpret key web analytics metrics like bounce rates and session duration to identify content improvement opportunities
Navigate Google Analytics reports to extract actionable insights for content optimization and marketing strategy
Analyze demographic trends and audience shifts to inform targeted marketing campaigns and content planning
Create systematic analytics workflows that transform raw data into repeatable optimization processes for scalable content improvement
Details to know
Shareable certificate
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Recently updated!
February 2026
Taught in English
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This course is part of the Google Analytics: Data-Driven Marketing Mastery with AI Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
You will learn the fundamental analytics interpretation skills by understanding bounce rates and session duration patterns that reveal content-audience alignment issues.
What's included
1 video2 readings1 assignment
You will apply analytics interpretation skills to implement specific content improvements through strategic internal linking, multimedia integration, and comprehensive optimization recommendations.
What's included
1 video2 readings3 assignments
You will learn the fundamental skills of navigating Google Analytics interface, understanding standard web analytics reports, and identifying key page performance metrics that drive digital marketing decisions.
What's included
2 videos1 reading2 assignments
You will learn the advanced analysis workflows, create professional reporting templates, and apply data-driven decision-making that mirrors enterprise marketing team practices used in real-world digital marketing scenarios.
What's included
2 videos1 reading3 assignments
You will learn the foundational skills of accessing demographic reports within web analytics platforms and properly configuring date ranges for meaningful audience analysis
What's included
3 videos1 reading2 assignments
You will learn the advanced demographic comparison techniques, calculate percentage variations across time periods, and create systematic approaches for identifying significant demographic trends that inform strategic marketing decisions.
What's included
1 video2 readings3 assignments
You will learn to build essential web analytics skills that digital marketers rely on in everyday decision-making. You’ll learn how key analytics components come together to explain website performance and audience behavior. Through practical exploration of standard reports, you’ll uncover how visitors interact with content. The project emphasizes understanding engagement patterns rather than advanced analytics techniques. You’ll practice turning performance data into meaningful insights. By the end, you’ll be able to identify basic content improvement opportunities and connect audience insights to measurable engagement outcomes.
What's included
5 readings1 assignment
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Frequently asked questions
Yes, this course is designed for beginners. You'll start with Google Analytics fundamentals and build practical skills through hands-on projects, requiring only basic website familiarity and digital marketing concepts.
You'll gain proficiency in Google Analytics, web analytics reporting tools, and spreadsheet software for data analysis. You'll also learn to use AI-enhanced analytics insights for advanced marketing intelligence.
This course prepares you for roles in digital marketing, content marketing, marketing analytics, and web optimization across industries that rely on data-driven marketing strategies.
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Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.