ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

This course is part of AI for Content Creation Specialization

Instructor: Anton Voroniuk

Included with

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7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

How to effectively use ChatGPT, Midjourney, Gemini, and DeepSeek to create compelling marketing content, visuals, and strategies.
Techniques for automating marketing tasks and optimizing campaigns using generative AI tools.
Best practices for ethical AI use and prompt engineering to maximize AI-driven marketing impact.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the AI for Content Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

Master the four most powerful AI marketing tools and transform how you create, scale, and optimize content. In this hands-on course, you'll learn to leverage ChatGPT for persuasive copywriting, Midjourney for stunning visual assets, Gemini for strategic insights, and DeepSeek for high-volume automation — all integrated into cohesive marketing workflows.

What makes this course unique is its practical, tool-agnostic approach. Rather than treating each AI platform in isolation, you'll discover how to combine them strategically across your entire marketing funnel. You'll build real prompt engineering skills, create reusable automation templates, and develop the critical thinking needed to evaluate AI-generated content for quality and ethics. By the end, you won't just know how to use these tools — you'll understand when and how to use them together for maximum impact. You'll leave with ready-to-implement workflows, a portfolio of AI-generated marketing assets, and the confidence to lead AI adoption in your organization. This course is the foundation of the AI for Content Creation Specialization, preparing you to master specialized skills in image generation, video production, audio creation, and presentation design.

This module introduces the core concepts of generative AI in marketing, explores key tools like ChatGPT and Gemini, and examines their strategic applications, benefits, and challenges.

What's included

5 videos2 readings2 assignments

5 videos Total 35 minutes

Introduction to the Course 2 minutes
Generative AI in Marketing—A Strategic Overview 11 minutes
Comparing ChatGPT, DeepSeek, Gemini, etc 10 minutes
Using Specialized Marketing Tools: Elsa AI from M1-Project 5 minutes
Theoretical Foundations of AI in Marketing 8 minutes

2 readings Total 25 minutes

What is GenAI? 10 minutes
The Rise of Generative AI in Marketing 15 minutes

2 assignments Total 45 minutes

Generative AI Fundamentals 30 minutes
Tool Selection and Workflow Design 15 minutes

This module provides hands-on guidance for using ChatGPT in marketing, covering content creation, personalization, campaign planning, and the development of custom GPTs for strategic use.

What's included

5 videos1 reading1 assignment1 discussion prompt

5 videos Total 27 minutes

Introduction to ChatGPT – Interface, API, and Customizing 5 minutes
Writing Marketing Copy: Emails, Blogs, Ads, and Product Descriptions 5 minutes
Personalization and Customer Interaction Flows 6 minutes
Creating MyGPTs for Marketing 6 minutes
ChatGPT for Campaign Planning & Analytics 5 minutes

1 reading Total 10 minutes

Prompts Library 10 minutes

1 assignment Total 30 minutes

ChatGPT Fundamentals 30 minutes

1 discussion prompt Total 10 minutes

How would you use ChatGPT to drive content strategy? 10 minutes

This section introduces the basic ChatGPT features to help you work more efficiently.

What's included

7 videos3 readings

7 videos Total 25 minutes

How to Manage ChatGPT's Memory 4 minutes
Upload Images and Analyze Them 3 minutes
Creating Images in ChatGPT 4 minutes
Generate Charts and Diagrams with ChatGPT 4 minutes
Creating Projects from Your Chats 5 minutes
Creating Tasks in ChatGPT 2 minutes
Using the Deep Research Feature 3 minutes

3 readings Total 50 minutes

Memory in AI: Why Context Matters 20 minutes
Best Practices for Image Preprocessing in AI Applications 15 minutes
Deep Research with AI: Unlocking the Power of Large-Scale Data 15 minutes

This module explores how Google Gemini can support marketers through advanced competitor research, SEO-driven content, and AI-powered customer insights for strategic decision-making.

What's included

7 videos2 readings2 assignments

7 videos Total 32 minutes

What is Gemini? Overview & Capabilities for Marketers 8 minutes
Market and Competitor Analysis Using Gemini 4 minutes
SEO and Search-Centric Content Creation 4 minutes
Customer Segmentation and Journey Mapping with AI Insights 5 minutes
Brainstorming Ideas with Gemini 2 minutes
Generating Summaries and Notes 2 minutes
Best Practices for Using AI to Drive Marketing Campaigns 7 minutes

2 readings Total 25 minutes

SEO in the AI Era: How AI Enhances Search Engine Optimization 15 minutes
Prompting with Purpose: A Marketer’s Guide to Gemini 10 minutes

2 assignments Total 45 minutes

Marketing Intelligence with Gemini 30 minutes
Prompt Evaluation for Idea Generation and Summarization 15 minutes

This module highlights DeepSeek’s strengths in automating marketing workflows, enabling high-volume content creation, and applying prompt programming for scalable, efficient execution.

What's included

8 videos2 readings1 assignment1 discussion prompt

8 videos Total 44 minutes

What Sets DeepSeek Apart? API-Focused Use Cases 7 minutes
High-Volume Content Generation: Landing Pages, Catalogs, FAQs 5 minutes
Automation Scripts for Marketing Tasks 5 minutes
Using DeepSeek for A/B Testing Content Variants 3 minutes
Prompt Programming and Systematic Prompting 3 minutes
Business SWOT Analysis 7 minutes
Portfolio Strategy for Product Development 6 minutes
Analyzing Financial Models 7 minutes

2 readings Total 30 minutes

The Role of AI in Content Ideation and Creative Processes 15 minutes
Key Metrics for Product Success 15 minutes

1 assignment Total 30 minutes

High-Volume & Automation Strategy 30 minutes

1 discussion prompt Total 10 minutes

Share an idea for automating a routine marketing task using DeepSeek. 10 minutes

This module explores how marketers can use Midjourney to create impactful visual content, while addressing ethical concerns around authenticity, intellectual property, and brand integrity.

What's included

6 videos1 reading1 assignment

6 videos Total 37 minutes

Intro to Midjourney – Visual AI for Branding and Storytelling 7 minutes
Crafting Effective Visual Prompts for Ads, Banners, and Social 5 minutes
Creative Campaigns: Visual-first Marketing with Midjourney 5 minutes
Ethics of Generative Visuals: Authenticity, IP, and Bias 8 minutes
The Impact of AI on Digital Advertising 5 minutes
The Psychology of Visual Attention in Digital Ads 8 minutes

1 reading Total 15 minutes

How Visual Narratives Shape Brand Memory 15 minutes

1 assignment Total 30 minutes

Visual Prompt Mastery 30 minutes

This final module wraps up the course with key takeaways, explores emerging trends in generative AI, and guides learners in applying their skills.

What's included

3 videos1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(5 ratings)

Anton Voroniuk

SkillsBooster Academy

20 Courses 9,215 learners

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SkillsBooster Academy

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