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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,243 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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476 - 500 of 1,656 Reviews for The Strategy of Content Marketing

By Jacquiline M

May 8, 2020

I learned a lot from this course and I can't wait to apply my new skills to my journey as a content marketer.

By Diana p B g

Nov 25, 2024

Es importante toda la informacion que adquiri en este curso para emprender en el mundo del marketing digital

By Fatimazahra E H

Jan 15, 2024

I appreciate the explination of teacher the corse is so effective and the explenation of teacher are so good

By Amitabh S

Aug 7, 2020

Whatever stream of work one is in, you will find this course interesting & helpful. Please enroll to benefit

By Itzel F R

Jun 27, 2025

Gran curso! Pesado el final pero necesaria toda la información, y el material complementario fue excelente!

By Evan A

Nov 7, 2023

High-quality and student-focused, course dedicated to equipping you with the knowledge you need to succeed.

By Thai M H

Jul 3, 2023

Thanks to video lecturer, reading and discussion forums. This course helps me a lot for upgrading my skills

By Lan N

Jul 13, 2021

A very insightful class for those folks who are working in the content marketing field. Highly recommended!

By DR C K D

May 16, 2020

This course the strategy of content marketing found to be very informative. Thanks a lot to the instructor.

By Darja Z

Oct 22, 2017

It's simple and useful. The video lessons are so cool, its very good when you hear and see the information.

By Kealeboga S

Jun 29, 2022

Awesome, really learnt a lot!I will be a better content Creator because of this Course,thank you Coursera.

By Roy R

May 17, 2022

The course is very interesting and engaging. The take aways will be useful in my work as Marketing Manager

By Yiu-Chau W (

Jun 10, 2020

I really enjoyed the course. It was easy to understand and the material is right to the points. Well done!

By Eva N H

Aug 26, 2024

I have learned a lot. I kept myself very busy with this course. Very Insightful, learning at my own pace.

By William Y

Apr 2, 2020

Perfectly necessary to start in the content marketing world and start your own content as a professional.

By oscar c

Sep 19, 2020

If you're interested in content marketing or building your own website, this course is perfect for you !

By S.Anand S A P

Aug 29, 2020

I would like to appreciate Brian & Simone for their wonderful course. Only useful things & no bull shit.

By Marianna F

May 1, 2020

What I appreciated the most was the instructor's ability to convey technical information in a clear way.

By sani a

Sep 28, 2020

the greatest thinking strategy of content in making me see marketing as the game changer, to my career.

By Sandeep R

Aug 23, 2020

I really appreciate the community for helping in the journey to become the better version of ourselves.

By Truc T

Aug 20, 2020

Thanks for designing a great structure of the knowledge of the effective strategy of content marketing.

By Bianca M S C

Jul 2, 2020

This course is a great advance in a content marketing carrear, teach me from scratch, thanks very much.

By Travis G

Sep 30, 2022

Course was very helpful in reminding me items I had forgotten about and filling in my knowledge gaps.

By Ali G D

Aug 25, 2022

An excellent course where I gained a lot of knowledge and experience in the field of content marketing

By Lúcia P d M

Jun 29, 2021

Ótimo conteúdo e com exercícios que promovem o aprendizado e a implementação deste conteúdo. Parabéns!