Data Analysis with Excel Pivot Tables

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Data Analysis with Excel Pivot Tables

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Measures of central tendency provide the foundation for understanding any dataset's key characteristics and form the basis for all advanced analytics
Pivot tables transform raw data into organized summaries that reveal actionable insights otherwise buried in spreadsheet noise.
Proper data preparation and understanding of spreadsheet functionality are essential prerequisites for meaningful marketing analytics.
Small-scale data analysis skills in Excel serve as the gateway to more sophisticated business intelligence and analytics career paths.

Skills you'll gain

Tools you'll learn

Microsoft Excel

Details to know

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This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.

Learners will master fundamental statistical concepts essential for marketing analytics by understanding and defining mean, median, and mode in professional contexts.

What's included

2 videos1 reading1 assignment

Learners will master Excel's pivot table functionality to transform raw marketing data into organized summaries that reveal actionable insights for data-driven decision making.

What's included

2 videos1 reading3 assignments

2 videos Total 13 minutes

Why Pivot Tables Transform Marketing Analytics 3 minutes
Building Your First Marketing Pivot Table in Excel 9 minutes

1 reading Total 7 minutes

Understanding Pivot Table Components and Structure 7 minutes

3 assignments Total 33 minutes

Marketing Analytics Pivot Table Mastery Assessment 12 minutes
Creating Marketing Dashboard Pivot Tables 18 minutes
Pivot Table Application Knowledge Check 3 minutes

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Instructor

Hurix Digital

Coursera

302 Courses 23,847 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.