Este curso analiza los marcos estratégicos, financieros y de gobernanza que determinan el desarrollo y el éxito a largo plazo de los estadios modernos. Los participantes explorarán cómo los estadios generan ingresos a través de diversos modelos de negocio, incluyendo la economía del día de partido, la hospitalidad premium, la organización de eventos multipropósito, el patrocinio basado en datos y los servicios digitales. El curso muestra cómo los datos, la tecnología y el conocimiento del aficionado están transformando las estrategias comerciales y creando nuevas oportunidades de monetización.

Estrategia: Gobernanza, Modelos de Negocio y el Futuro
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Estrategia: Gobernanza, Modelos de Negocio y el Futuro
This course is part of Estadios inteligentes: experiencia Bernabéu Specialization

Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Project Finance
- Data Governance
- Hotels and Accommodations
- Business Strategies
- Sustainable Business
- Environmental Social And Corporate Governance (ESG)
- Data-Driven Decision-Making
- Real Estate
- Revenue Management
- Regulatory Compliance
- Facility Management
- Responsible AI
- Business Modeling
- Data Ethics
- AI Enablement
- AI Integrations
- Virtual Environment
- Governance
- Stakeholder Management
- Commercial Real Estate
Details to know

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Recently updated!
March 2026
Taught in Spanish
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This course is part of the Estadios inteligentes: experiencia Bernabéu Specialization
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There are 4 modules in this course
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Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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